1. Extending your customer reach through Microsoft with Pinpoint JACK Pilon, Microsoft Australia

2. PRESENTATION AGENDA What is Pinpoint
The year that just was, opportunities lost
Pinpoint in FY12
How to make it great
Q/A

3. WHAT IS PINPOINT?
Microsoft Pinpoint is Microsoft’s single marketplace platform for business customers to connect with Microsoft Partner Network members. It helps Microsoft Partners to extend their reach and scale their business by profiling and showcasing their applications and services to customers on Microsoft web sites, search engines, products and product-specific marketplaces
Pinpoint

4. OPPORTUNITIES LOST
Visits: 57,000+ Customer to Partner Connections: 13,000+ Partners on Pinpoint Au: 1400
“The Office 365 Marketplace has increased the exposure of our business to many potential customers. The great thing about the Marketplace is that by the time a customer has contacted us through the site – they have already done their research and are ready to buy.”
- Loryan Strant, Paradyne

5. Campaign/Site Integration
PINPOINT FY12
FY12 Targets: ,000+ Visits, ,000+ Connections 1
Campaign/Site Integration
SEO & SEM 2
In-Product Integration 3
Product Marketplaces 4
link

6. GETTING STARTED ON PINPOINT
Review the Pinpoint Profile Guidelines to learn how to create a successful profile.
Sign in to your Pinpoint Dashboard with your Windows Live ID (You must have Global Administrator Rights).
Contact your PAM, call , or me if you have issues with this step
Click on the “Actions” drop down menu whilst, in the “Company Overviews” tab to begin Editing, Associating Countries and Managing Locations.
Please be aware that you need to submit a Company Overview before you can submit an App or Service
Once finished, click “Submit for Approval”.
Changes will take up to five business days to appear on the Pinpoint site
Pinpoint

7. HOW TO MAKE IT GREAT Things to keep in mind
Use language your customers will understand
Keep profiles short and succinct
Use spellcheck before submitting (!)
Review formatting before submitting (!!)
Company Profile Checklist
Include a Logo
Company History
Area(s) of expertise
Target customer segment(s)
Workforce Certs/Qualifications/Experience
Benefits provided to customer (What sets you apart from the competition?)
ALL Australian locations and relevant contact details
Solution Profile Checklist
Include as many targeted links as possible
Link to Case Studies in the “White Paper” section
Profile as specifically as possible
Upload a demo, or screenshots whenever available

8. HOW TO MAKE IT GREAT Examples of great… Company Profiles
Professional Service Solutions
Application Solutions

9. SEARCH RANKING PRIORITISATION
Four key points to remember:
Reviews
Competencies
Keywords
(“Works with” etc.)
Location(s)

10. Q & A – Session Code: AP070
Feel free to contact me on
Available at the MPN Showcase 12:30 to 2:30, Wednesday and Thursday

11. PARTNER RESOURCES
Ensure potential customers can find you on Pinpoint
Leverage the Partner Marketing Centre to help you reach more potential customers
Differentiate your business by signing up to the Cloud Essentials, Cloud Accelerate, Virtualisation or Systems Management competencies
Skill up your teams for success with the Partner Learning Centre and local Readiness
Make sure to leave feedback for your chance to WIN a HP Touchsmart Computer!
Session Code: AP070