1. COMMUNICATION
A process involving the sorting, selecting, and sharing of symbols to help a receiver elicit from his or her own mind a meaning similar to that in the mind of the sender.

2. Six Types of Human Communication
Intrapersonal
Interpersonal
Small Group
Public Speaking
Mass
Mediated
One person
Two people
Three to ?
One to many
One to one/group

3. EPS CYCLE Elite small group usually class based
Popular/Mass everyone the same
Specialized many choices
EPS Merrill and Lowenstein

4. EPS Cycle Media progression cycle 3rd world vs USA
Media Literacy role of the consumer

5. Mass Communication
A process whereby professional communicators use technological
devices to share messages over great
distances to influence large audiences.

6. Noise
Source
Channel
Receiver
Message
Context
Feedback
Model of the Communication Process

7. NOISE Channel static/picture loss Semantic misunderstood meaning
Psychological internal factors
Selective exposure
perception/retention look for reinforcement

8. $$$$$$$$ Over 200 billion yearly in US profits Make money
Inform people
Entertain people
Persuade people

9. Media Consumption 1,408 daily newspapers 6,700 weekly newspapers
20,000 magazines
13,000 radio stations
2,200 broadcast tv stations
580 cable networks
2,700 book publishers
7 major movie studios (plus small ones)
39,000 movie screens

10. Media Literacy
Cognitive
Emotional
Aesthetic
Moral

11. Cognitive Dimension Ability to access, use medium
Ability to process information contained in messages

12. Emotional Dimension Feelings/reactions to messages
Can go over the threshold of tolerance

13. Aesthetic Dimension Understanding media creation processes
Critiquing quality of messages

14. Moral Dimension
What attitudes, values, beliefs are being transmitted?

15. Seven Truths The media are essential components of our lives
There are no mainstream media
Everything from the margin moves to the center
Nothing’s new: Everything has happened in the past and will happen again
News Media are always scary
Activism and analysis are not the same thing
There is no “they”