1. How to Be Found on LinkedIn
Janet Matelski-Smith January 3, 2017

2. The Importance of Your Digital Footprint
Professional Branding
The Permanent Job Search
Harvard Business Review uses the term “permanent job search” to describe how your digital footprint is constantly collected, analyzed, and evaluated in terms of hireability.
Heikkila, A. (2016, May 13). Your digital footprint and the permanent job search. TalentCulture: World of Work. Retrieved from

3. Digital Footprint: Employer Perspective
2015 CareerBuilder survey – 52% of employers use social networking sites and search engines to research job candidates (2014 = 43%; 2013 = 39%)
Most frequent “social media infractions” that have led employers to decide not to hire:
Provocative or inappropriate photographs (46 percent)
Information about candidate drinking or doing drugs (40 percent)
Bad-mouthing previous employers or fellow employees (34 percent)
Poor communication skills (30 percent)
Discriminatory, sexist, or racist comments (29 percent)
60% of survey participants claim to be looking for reasons TO HIRE, while 21% admit they are actively looking for reasons NOT TO HIRE
Heikkila, A. (2016, May 13). Your digital footprint and the permanent job search. TalentCulture: World of Work. Retrieved from

4. LinkedIn: Overview Professional Social Networking Site
Proactive Networking without Traditional Limitations
“Connecting the world’s professionals to make them more productive and successful.” – LinkedIn, About Us
LinkedIn. (2016). About us. Overview. Retrieved from

5. LinkedIn: Critical Components
Profile Strength
SEO / Keywords
Profile Settings

6. LinkedIn: Profile Strength
All-Star Status:
Profile Photo
Experience
Current Position Description
Two Past Positions
Skills (5+)
Summary
Industry & Location
Connections (50+)
LinkedIn – click on Profile (black header); Profile Strength will appear in the upper right-hand corner next to your profile.

7. LinkedIn: Profile Strength (cont.)
Headline
Summary
Volunteer Experience
Projects
Organizations
Certifications
Honors & Awards
Skills & Endorsements
Education
Recommendations
Groups
Following - People & Companies
Contact Information
Views

8. The Basics: Contact Information
Dedicated Job-Seeking / Networking
Dedicated Job-Seeking / Networking Phone No.

10. LinkedIn: SEO / Keywords
Headline *
Summary
Job Titles * (in Experience)
Experience
Recommendations
Skills *
* Potential Additional Weighting

11. What’s YOUR Digital Footprint?
Google:
Yourself
Job Title
LinkedIn:
Similar Profiles – steal shamelessly!
TagCrowd
Compare Profile to Job Descriptions

12. LinkedIn: Profile Settings
Engagement is key!
DO put yourself out there
DO expand your network
DON’T be afraid to experiment with settings
Join Groups and Add Connections! Most things can be undone on LinkedIn – there are no mistakes, only learning opportunities!