1. Improving Auto Dealership Sales Revenue
Tracer Quality Assurance and
Marketing ROI Solution

2. Automotive Market Overview
Newspapers
$118,790
Radio
$63,585
Television
$70,410
Direct Mail
$36,146
Other
$35,556
Over 20,000 auto dealerships nationwide
US new vehicle sales in were 16.1 million units*
*(Source: Autodata Corporation)
The national average of a customer’s lifetime revenue value is $175,000 (sales, service, referrals, etc.)
Advertising expenses for the average dealership in were over $350,000 *
*(Source: NADA Data)
Is it money well spent?
$364,619
Market Smart, Manage Now

3. The Business Challenge
Advertising/marketing ROI relies on insight to campaign effectiveness
Sales team call performance requires ongoing evaluation to avoid critical and costly customer service mistakes
Customer Satisfaction Index (CSI) scores used by manufacturers to determine inventory allocation, dealer incentives, discount level, etc.
Market Smart, Manage Now

4. The Tracer Solution
Comprehensive marketing campaign reporting and interaction management platform
Generate reports on every call (inbound/outbound, local, long distance, toll-free)
Built-in, customizable reporting features pinpoint where calls originated and from which campaign
Easy access to call recordings for evaluation, training and dispute resolution

5. Marketing Benefits
Capture detailed caller contact information to enable more targeted campaigns
Gain insight into which campaigns are working and allocate marketing resources more effectively
Drill down further to actually hear calls and gauge consumer response
Market Smart, Manage Now

6. Customer Satisfaction Benefits
Improve sales team performance through call evaluation and coaching
Real-time notification of abandoned calls
Live monitoring enables immediate performance improvement
Eliminate phone abuse and enhance employee productivity
Resolve service department disputes and preserve dealership credibility

7. Competitive Offerings
Who’s Calling
Hosted service offering (application is “in the cloud”), dealer pays a monthly service fee
Dealer gets the use of 800 numbers
ANI/DNIS powered caller information
Call recordings retained for last 30 days
Average cost range of $1, ,000 month, may also include a T-1 span line
Market Smart, Manage Now

8. Competitive Offerings
800 Response
Offers vanity 800 numbers, no local number presence
Dealer does not own the number
Numbers are area-specific (competitors can use the same number in other locations)
Limited call tracking reports
Market Smart, Manage Now

9. The Tracer Advantage
Captures data on every call (inbound/outbound, local, long distance, toll-free), every lead is accounted for
Eliminate unexpected cost increases with flexible purchasing options
Maintains a local area presence, versus impersonal 800 number approach
Call data stored securely “in-house”, not remotely alongside competitor’s data
No time constraints for data storage, keep recordings as long as desired
Unrivaled customer service and support network

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