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Www.smartvision-me.com IBM SPSS Solutions A SELECT INTERNATIONAL COMPANY.

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Presentation on theme: "Www.smartvision-me.com IBM SPSS Solutions A SELECT INTERNATIONAL COMPANY."— Presentation transcript:

1 www.smartvision-me.com IBM SPSS Solutions A SELECT INTERNATIONAL COMPANY

2 Overview – Predictive Analytics Benefits Achieve competitive advantage New revenue opportunities Increased profitability Increased Customer Service Operational Efficiencies 68 % 55 % 52 % 45 % 44 %

3 IBM SPSS Solutions 1.Customer analytics 2.Operational Analytics 3.Predictive Analytics 4.Threat & Fraud Analytics A SELECT INTERNATIONAL COMPANY

4 1. Customer Analytics A SELECT INTERNATIONAL COMPANY Uncover hidden patterns Create personalised experiences Win more business Reduce costs Increase customer loyalty

5 1. Customer Analytics – contd. A SELECT INTERNATIONAL COMPANY Customer Acquisition Customer Lifetime Value Customer Loyalty Profitability Customer Analytics

6 1. Customer Analytics – Customer Acquisition A SELECT INTERNATIONAL COMPANY Target the right customers With the right financial products At the right rates A world leading financial services company Turned to IBM SPSS Predictive analytics To win the right customers for its new products It secured $ 47 million

7 1. Customer Analytics – Customer Lifetime Value A SELECT INTERNATIONAL COMPANY A critical metric To boost profits Improve profitability Reduce costs Turned to IBM SPSS predictive analytics software solutions To create and execute outbound marketing campaigns Campaigns costs were reduced by 30 % Customer profitability increased by 20 %

8 1. Customer Analytics – Customer Loyalty A SELECT INTERNATIONAL COMPANY Customer understanding (satisfied/dissatisfied) Track customers Build loyal and profitable relationships United States’ largest Communications service provider Challenge: to understand more about the reasons behind retention risks Turned to IBM SPSS predictive analytics 142 % reduction in revenue $ 10 million savings Reduce customer service costs 5 months to achieve full ROI

9 1. Customer Analytics – Profitability A SELECT INTERNATIONAL COMPANY Understand your customers Target the best customers for up-sell and cross-sell Understand customer lifetime value Maximize customer profitability Build relationship- based pricing Was wasting thousands of dollars annually on marketing campaigns Implemented customer analytics solution from IBM Gained deep understanding of their customers Targeted those who will buy new products Reduced direct mailing costs by 20 % Generated 600 % ROI

10 2. Operational Analytics A SELECT INTERNATIONAL COMPANY People Assets To maximize productivity & profitability Processes

11 2. Operational Analytics – Inventory Management A SELECT INTERNATIONAL COMPANY Align supply with demand Manage physical and virtual assets Reduce working capital requirements Identify the right physical inventory for your supply chain Used Predictive analytics Made suggestions to the customer Delivered high conversation rates Determined which advertising campaigns should be communicated to which card holders They saved 30 % on print runs for communications

12 2. Operational Analytics – Process Analysis A SELECT INTERNATIONAL COMPANY Process Analysis Improve efficiency of the business processes Understand the big picture Increase market share Balance critical resources Provide accurate timely information to decision makers Deployed IBM SPSS data and text mining Analyzed data quickly and efficiently Displayed the results in a user-friendly manner

13 2. Operational Analytics – Predictive Maintenance A SELECT INTERNATIONAL COMPANY Maximizes uptime Minimizes cost Reduce maintenance costs Minimize product quality issues Avoid asset downtime Perform root-cause analyses Wanted to : -Gain actionable insight into manufacturing processes -Produce high volume product Used IBM SPSS Predictive Analytics to assess products quality

14 3. Predictive Analytics for big data A SELECT INTERNATIONAL COMPANY Benefit from

15 3. Predictive Analytics for big data – Predictive modeling and big data A SELECT INTERNATIONAL COMPANY Create predictive models from big data without programming Improve performance and scalability Use data from throughout your organization Traditional database system Handoop distribution Social media Data from : Unstructured data

16 3. Threat and Fraud Analytics A SELECT INTERNATIONAL COMPANY Detect suspicious activity Control outcomes Minimize loss

17 3. Threat and Fraud Analytics – Fraud Prevention A SELECT INTERNATIONAL COMPANY Uncover fraud Take action before damage occurs Perform fraud prevention Increase customer satisfaction Wanted to: - Predict members’ health problems - Find better way to combat fraud Used fraud prevention: Improved services for health plan members Eliminated fraud

18 3. Threat and Fraud Analytics – Public Safety Software A SELECT INTERNATIONAL COMPANY Analyze multiple data sources Predict crime Using Public Safety software: Reduced crime Increased citizen safety Predicted when and where crimes will occur Tracked criminals activities Spotted new crime trends -Though of mining the huge digital repository of crime records -Identified crime patterns -To pinpoint hot spots Using Predictive analytics, they: Pinpointed crimes Focused police resources

19 www.smartvision-me.com THANK YOU ANY QUESTIONS? A SELECT INTERNATIONAL COMPANY


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