1. Progress Report Berlin - 170209
Hear-it
Progress Report
Berlin

2. Our overall objective
To increase the number of visitors of hear-it.org and get them through the funnel to pages which trigger actions

3. KPI’s Existing KPI’s on site: # Visits to end-of-funnel pages
New KPI’s on site: # Visits to end-of-funnel pages
# Total visits month # Number – organic visits month # New newsletter subscriptions

4. Total - visitors

5. KPI’s - End of Funnel pages
Hearing tests
Sound files
Which hearing aid
When you want more from your HA
Where do I find a hearing aid professional
I have a hearing loss
I might have a hearing loss
A relative has a hearing loss
I have tinnitus
I might have Tinnitus and hearing loss
My child has hearing loss

6. Total – end of Funnel Pages

7. Total – hearing tests

8. Sound demos

9. Total – rest of KPI pages

10. Subscribers – still steady growth

11. Top 10 countries

12. Top 20 countries – 2016 USA: 20.8% Brazil: 8.6% Mexico: 7.5%
Spain: 6.3%
Columbia: 6.0%
United Kingdom: 5.1%
Germany: 5.0%
France: 4.3%
Argentina: 4.0%
Chile: 3.4%
Canada: 3,0%
India: 2.7%
Peru: 2.6%
Venezuela: 1.8%
Australia: 1.6%
Ecuador: 1.0%
Portugal: 1.0%
Switzerland: 0.8%
Phillippines: 0.7%
Bolivia: 0.7%

13. Languages

14. Conversion rates – 2016 Conversion rates - percent of visits UK ES DEFR PT
Hearing tests
13,8
5,6
13,5
10,8
11,2
Sound files
8,3
3,7
10,3
9,5
2,0
Which hearing aids should I choose?
0,8
0,5
2,4
2,8
If I want more from my hearing aids
0,1
0,3
0,2
Where do I find a hearing aid professional
0,4
I have a hearing loss
0,7
1,0
0,6
I might have a hearing loss
1,3
2,3
A relative might have a hearing loss
I have tinnitus
2,1
0,9
3,0
1,2
3,4
I might both have tinnitus and hearing loss
My child has a hearing loss
Total conversions - percent of visits
27,4
12,7
33,4
26,4
20,5

15. SoMe activities include:
#1 Presence and activities (also payed) on Facebook (postings, boosting of postings, and “likes” of hear-it FB page)
#2 Use Twitter – we have many good hear-it ambassadors among the professionals on Twitter
#3 Run videos on FB and YouTube and produce and publish informative and relevant videos (4- 6/year)
#4 Provide social bookmarking on hear-it pages (e.g. FB, Twitter, LinkedIn) - This provides many more likes than our FB activities
#5 Use the resources needed – but only just - to be present on Google+, because Google says it’s important in relation to Google seo!
#6 Use minor resources on LinkedIn and only when relevant for professionals in the field of hearing
#7 Be open-minded towards new possibilities on existing social media and on new relevant social media platforms when they show up

16. Facebook
Objectives: Conform to Google requirement for good SEO To reach new audience (new HA users) via Facebook and drive quality traffic from these people to website Make reach - and create awareness and interest Target group: 50+ Both male and female English speaking Living in USA, United Kingdom, Canada, Australia, New Zealand, Ireland Methods: Likes Boosting of postings (increased FB-marketing) (boost average: 3 days)

17. KPI’s
Social Media KPI's:
Likes on Facebook
Facebook engagement

18. Facebook – Page Likes +40,000

19. Facebook – overall stats
Reach Posts (boosted): From +10 to + 60,000 (depending on topic) Average 25 – 30,000 Many likes and shares Interaktion rates: Posts with text, image and link (boosted): Between 5 and 10% Videos (boosted): Between 1 and 2% Click on links: < 1% Benchmark (Carat), Interaction: 0,5 – 3% Benchmark (Carat), Click on links: ca. 0,5%

20. Twitter and more Twitter postings, news, videos, relevant FB postings
Followers on Twitter: now nearly 2100 (mostly professionals)
Hear-it participates in #hearinglosshour (once a month)
New Videos and update of YouTube
Google+ (mostly re-use of FB postings). Because of SEO!
LinkedIn – once in a while (only more ”scientific” content)

21. Quarterly themes on hear-it.org
Introducing themes on the hear-it website and hear-it’s social media platforms First theme publised Q4-16: Age related HL
Articles + Q. Newsletter + Video
Second theme to be published Q1: Tinnitus and HL

22. New videos Published on YouTube channel Embedded on site
Posted and boosted on Facebook
Published on Google+
Tweeted

25. New Members?
Dear Kim, How are you? I hope that you are fine! Aïda and I had last week in Brussels a meeting with Teresa Amat the president of Euro-CIU and Ricard López president of EDbN (European Deaf Blind Network). They are both interested to become a member of Hear-It. Kim, have Hear-It a new members policy. Both Teresa and Ricard know the website of Hear-It and both have a lot of links to the meangroup of Hear-It HOH people and people who wear a hearing aid. EFHOH work close together with Euro-CIU and EDbN in the European Platform of Deafness, Hard of Hearing and Deafblindness. Thanks for your reaction. Warm Regards, Marcel.

26. The number game AEA and EFHOH have different numbers
We have used Bridget Shield numbers since 2005
And so does AEA and EFHOH in other contexts
Søren……
80 million EU citizens in risk of poor quality of life
M.Vlaming, EHIMA WG on wireless interference
More than 80 million EU citizens and more than 120 million Europeans have a hearing impairment severe enough to create daily problems for them.

27. AEA figures = Hear-It

28. Hear-it Progress Report, Berlin, 170209
Thank You