1. Your Glass Company Needs to Use Social Media…but in the Right Way

2. What is “Social Media”
Websites and applications that enable users to create and share content or to participate in social networking.

3. Types of Social Media Twitter/Periscope Facebook Instagram YouTube
/Constant Contact)
LinkedIn
Snapchat
Pinterest
Messaging

4. Established 2006
Online social networking service that enables users to send and read short 140-character messages called "tweets” 
B 2 B though some B 2 C capabilities
Easy to use, but patience needed
Short Attention Span Syndrome
Personal Use/Business Use

7. Established 2004
Website that allows you to connect and share with your family and friends online.
B 2 C mostly retail live here
Always changing-ease of use for biz-debatable

9. Established 2010
Bought by Facebook for 1B in 2012.
Online mobile photo-sharing, video- sharing, and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms
B 2 C but has potential B 2 B
Incredible growth-popular with younger gen

10. Established 2005
Sold to Google in 2006 for 1.65B
Website that allows users to upload, view, and share videos
B 2 B and B 2 C- hidden value
2nd most popular search behind Google
Very easy to use but UNDER USED!

11. Established 2002
Business-oriented social networking service mainly used for professional networking.
B 2 B – aka “Professional Facebook”
Tremendous for reaching and connecting with people.

12. If you have NOT claimed your business on Google My Business (Formerly known as Google Places) do it immediately!

13. Online marketing companies offering mass e-mail programs- somewhat easy to use.
B 2 B and B 2 C
Great way to communicate- avoid spam
Organization and timing crucial
Integrate into your website

14. Others

15. Why do this? “Free” PR Extra level of communication & Control
Brand awareness
Part of bigger marketing strategy- Integration
Advances overall online presence

16. What’s right for you?
Glass Shop = Facebook, Instagram, Pinterest, Google Supplier/MFG = Twitter Everyone = LinkedIn Profile,

17. Getting Started What is your goal? Strategic Approach & Plan
Who do you want to reach/Markets to disrupt
Strategic Approach & Plan
How often to update
Content is KING!-- You can never have enough
Plan it out

18. How do you do it? Do it yourself, assign a person, hire someone
Identify the mediums you want (IE- Twitter/YouTube etc.)
Layout schedule according to plan
Be engaging- follow people that interest you
Engage in conversation
Provide good content
Stay with it- doesn’t happen overnight
Remember- this is part of bigger plan

19. Conclusions
Have a plan. Have patience. Have fun. Have at it!