1. Stephen Spoonamore Dir. Govt. Programs spoon@sendwordnow.com
Remote Hosting of Emergency Notification Solutions Overview of Existing Ops and Future Developments
Stephen Spoonamore
Dir. Govt. Programs
Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world
We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service
We increase the probability of a timely communication
While drastically reducing the time to reach people
From hours to minutes (if not seconds)

2. Remote Hosting of Communications Mission
To reach thousands in minutes globally
To prepare organizations for unexpected crises and preload teams and groups needed to address them in remote hosted “hot-standby” status.
To solve painful 2-way communication problems in degraded and challenging environments
To find and link event specific experts to Incident Command
Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world
We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service
We increase the probability of a timely communication
While drastically reducing the time to reach people
From hours to minutes (if not seconds)

3. What the System must be to accomplish this:
Fully hosted, outsourced, remote, multiple redundant
Sends messages to hundreds or thousands of people in near zero time
Simultaneously organizes dozens of work groups
Use any or all familiar communication devices
(cell, work, home phones, , pager, text devices)
Works from anywhere, to anywhere
Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world
We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service
We increase the probability of a timely communication
While drastically reducing the time to reach people
From hours to minutes (if not seconds)

4. How SWN is doing this Founded as a direct result of 9/11we
How SWN is doing this
Founded as a direct result of 9/11
Intended to manage massive area disasters
Focus on High-Speed, High-Volume Remote hosting
Easily scales to suit exact requirements
Outsourced solution
No dependencies on any local existing infrastructure
Allows Incident Command to run system from anywhere
No hardware to install or software to upgrade
No single points of failure
Multiple components spread throughout the country
24/7/365 – The correct commands sit Standby-Hot
Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world
We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service
We increase the probability of a timely communication
While drastically reducing the time to reach people
From hours to minutes (if not seconds)

5. What The Service Does so far
Automates and preloads work groups and plans
Forces planning for situations
Simplifies logistics when crises arise
Distributes information quickly and accurately
Finds and Patches in Remote Experts
Improves response times during critical events
Helps centralize employee contact information
Recall and re-assign teams in near zero-time
Announces/tracks internal network disruptions
Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world
We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service
We increase the probability of a timely communication
While drastically reducing the time to reach people
From hours to minutes (if not seconds)

6. Current Infrastructure Map of SWN System (North America)
SWN HQ
Data Center
IVR Bank
Call Center
Ops Center

7. Capability of the System
Send to voice and text devices simultaneously
Response options from voice and
International dialing
Send messages via web, , toll-free number 24-7
Real-time tracking of responses
Message triggering via Blackberry, TREO or Phone
Bridge to conference call
Customized Caller ID
Assign logins and passwords to team members
Manage voice points of contact/minute
Manage 40,000+ text points of contact/minute
Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world
We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service
We increase the probability of a timely communication
While drastically reducing the time to reach people
From hours to minutes (if not seconds)

8. Current Challenges in Public Response Events
Many Agencies have inherent “Hug The Box” bias. Turf issues of who controls data planning also challenging
Current drive to interoperability is moving toward creation of local monoculture systems, not remote hosting
Nomenclature and Incident Command for EMS and Mass Recall have variable and often contradictory procedures
Mass Evacuation needs need to run in complete reverse of EMS attack of situation
Level of Security for Data and “Need to Know” issues.
Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world
We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service
We increase the probability of a timely communication
While drastically reducing the time to reach people
From hours to minutes (if not seconds)

9. System Extensions (Proposed) for Public Alert
Send Pre-loaded Packets to each Cell Tower, set Cell Tower to reverse call all phones it can “see” with message.
Create Local “Evacuation” Mass Call #s, SWN would manage, update and reset open evacuation messages.
Create and set flexible “recall pools” as recalled assets found
Manage the two way communication for deploying recalled assets
Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world
We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service
We increase the probability of a timely communication
While drastically reducing the time to reach people
From hours to minutes (if not seconds)

10. Dir. of Government and Institutional Programs
Stephen Spoonamore
Dir. of Government and Institutional Programs
C w – x 824
Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world
We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service
We increase the probability of a timely communication
While drastically reducing the time to reach people
From hours to minutes (if not seconds)

11. Current Clients using SWN (partial)
      
Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world
We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service
We increase the probability of a timely communication
While drastically reducing the time to reach people
From hours to minutes (if not seconds)

12. Quotes from Users on System
“What took hours on 9/11 took minutes (Blackout 2003).”
Bank of New York
“I wish I had your service during the Blackout 2003.”
New York Presbyterian
"Terrific idea...wish we had this 20 years ago.”
United States Postal Service
“This tool saves time, money and lives.”
Veterans Affairs Region 21
Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world
We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service
We increase the probability of a timely communication
While drastically reducing the time to reach people
From hours to minutes (if not seconds)

13. Technology Summary Industry Standard
PHP front-end
Win2K/IIS/MS SQL Server back-end
XML interface
Redundant / Fault Tolerant Infrastructure & Architecture
Dual Qwest locations with “Twin” systems in each location.
Hot Standby Architecture
Multi-sourced at the provider level, DR w/ secondary providers
Secure
SEC Data handling, SEC certified Architecture
Change Management partitions: Dev -> Pre-production-> Production
Hardened OS’s /encrypted DBs
Scalable
Architected around production units
Real Time
Centralized management allows on the fly service and real time
reporting
Allows a business to send a message to hundreds or thousands of people, to any or all of their familiar communication devices (cell, work, home phones, addresses, pager, text messaging devices)--- at the same time – reaching them in minutes any where in the world
We are the “engine” that connects your existing familiar communication devices and device ID’s into one cohesive simple to access and use service
We increase the probability of a timely communication
While drastically reducing the time to reach people
From hours to minutes (if not seconds)