1. Core submission document template- media owner categories
The Spark Awards 2016
Core submission document template- media owner categories
The Spark Awards 2016 HK is produced by Marketing, a publication of Lighthouse Independent Media 1 Wui Tat Centre, 55 Connaught Road West, Sheung Wan, Hong Kong Tel: Fax:

2. Please paste your company logo here
Entry Details
Please paste your company logo here
Please provide the following information:
1. Entry Category (No. 1-17):
2. Name of Media Product:
3. Name of Media Owner:
4. Name of Campaign (Only for No. 6, 7, 13)

3. Entry Video
Please paste the entry video link if there is any. (optional but strongly recommended)

4. (10%) Max. 1 slide
Describe the market challenges you were operating in, for example, competitive
landscape, and how you overcame those challenges. Any key statistics which
help illustrate the scale of the challenge.
Challenge
Campaign start date and end date: Target Audience: Key Objectives: Budget (HKD): Market Challenges:

5. Strategy (30%) Max. 3 slides – slide 1/3
Description of the campaign/work/project. The core insight or idea the work was built on and an outline of your creative and media strategy. How were these developed to be both distinctive and powerful. Mandatory Information: core strategy, creative concept and rationale. Visual presentation is highly preferred.

6. Strategy (30%) Max. 3 slides – slide 2/3
Description of the campaign/work/project. The core insight or idea the work was built on and an outline of your creative and media strategy. How were these developed to be both distinctive and powerful. Mandatory Information: core strategy, creative concept and rationale. Visual presentation is highly preferred.

7. Strategy (30%) Max. 3 slides – slide 3/3
Description of the campaign/work/project. The core insight or idea the work was built on and an outline of your creative and media strategy. How were these developed to be both distinctive and powerful. Mandatory Information: core strategy, creative concept and rationale. Visual presentation is highly preferred.

8. Execution (30%) Max. 3 slides – slide 1/3
An overview of how your media thinking was implemented. The different
tactics/elements used within the campaign/project and their respective roles. Visual presentation is highly preferred.

9. Execution (30%) Max. 3 slides – slide 2/3
An overview of how your media thinking was implemented. The different
tactics/elements used within the campaign/project and their respective roles. Visual presentation is highly preferred.

10. Execution (30%) Max. 3 slides – slide 3/3
An overview of how your media thinking was implemented. The different
tactics/elements used within the campaign/project and their respective roles. Visual presentation is highly preferred.

11. Result (30%) Max. 2 slides – slide 1/2
What was the outcome? How did it deliver to your challenge? Supply any clear evidence/metrics demonstrating the performance.

12. Result (30%) Max. 2 slides – slide 2/2
What was the outcome? How did it deliver to your challenge? Supply any clear evidence/metrics demonstrating the performance.