1. Make the Most of

2. Why ? “The preferred B2B Social Media” 380 million users
300 million company pages
200 countries
Average number of CEO connections- 930
It’s about business!

3. Objectives Attract– Attention– Followers
Engage– New, old and existing contacts
Convert– into relationships and business

4. Stay on the Radar Legal community
Tech, healthcare, Internet, and Corporate
Local community
Clients & prospects
GCs

5. Become a Thought Leader in your field
Be helpful to others
Give to get– regularly give endorsements and recommendations
Take the conversation offline
Get published in legal and industry journals
Comment on important IP matters-cases-laws-regs

6. Develop a Routine Be consistent! Use Connected
Like and respond to others’ posts
Share your posts
Be consistent!

7. Posts to Consider Events Laws & Govt. regulations Litigation
“How to’s”
Interesting articles
Case studies
Recognize others
Firm news

8. Make it the first thing you think of!
Build your Network
Download your Outlook contacts and invite
Mine others’ contacts and invite
Review others’ profiles before or after meetings
Send a personal/private message
Accept invitations from others
Target who you want to know
Make it the first thing you think of!

9. Make a Good First Impression
Professional headshot
Cover photo
Strong headline to grab attention
Include industry name

10. Completeness is Key Fill in 100% of your profile
Customize your Public Profile URL
Include keywords in summary for SEO purposes

11. Add Detail Experience and Projects section Include media and links
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12. Add as much information professional experiences as you can

13. Add Skills and Get Endorsed

14. Join Groups and Follow Influencers
Publicize what you’re involved in
Show people who you respect and follow in the industry

15. Be an All-Star
Once finished updating your profile, check your profile strength in the upper right corner