1. New/Returning Visitors
Source Audit
Top 10 Traffic Sources
Grand-Entrance.com
Web Traffic Audit
Top Referrals
New/Returning Visitors
Global Rank: ,873,901
Rank in U.S: ,697,932
Bounce Rate
41%
CS Global Rank: ,845
CS Rank in U.S: ,503
Bounce Rate 31.50%

2. Traffic By Source 1/1/14 – 1/30/15
Channel
Sessions
% of Traffic
Organic Search
13802
%68.78
Direct
4349
Referral
1775
Social 96 43

3. Top 10 Referral Links Source / Medium Sessions google / organic 11537
(direct) / (none)
4349
bing / organic
1525
yahoo / organic
613
c-sgroup.com / referral
400
semalt.semalt.com / referral
269
rcenter.c-sgroup.com / referral
157
my.neocon.com / referral 85
buttons-for-website.com / referral 69
grand-entrance.com / referral
r.search.yahoo.com / referral 53

4. Mobile/PC Audit Device Category Sessions % Of Sessions desktop 1743187
mobile
1910 10
tablet
724 4

5. New Vs. Returning Visitors
User Type
Sessions
New Visitor
14922
Returning Visitor
5143

6. Impact Specialties 2014 Traffic Goals
Source
Current
6 Month Goal
12 Month Goal
Organic Search
13802
26,000
52,000
Direct
4349
12000
24000
Referral
1775
1600
3200
Social 96
500
1000 43
Total
20065
40,600
81,200

7. Conclusions Organic traffic is a strong point with this website:
301 Redirect will need to be done to point all organic hits to the new website.
Website is lacking customer interaction on a digital level based on social, and returning visitors reporting.
Putting more emphasis on social media, press releases and the creation of a newsfeed/blog will make a drastic change to these numbers.
Referral traffic is average based on the number of website hits.
This can be helped by sending top referral links press releases and writing news stories on high PR ranking sites.