1. © 2016 albert-learning.com Advertising And Its Types ADVERTISING AND ITS TYPES

2. © 2016 albert-learning.com Advertising And Its Types Eye-catcher : Something that particularly attracts one's attention. Mail shot : Piece of advertising material sent to potential customers by post. Tabloid : Newspaper printed in small format, usually with a lot of photographs. U.S.P : Unique Selling Proposition; a declaration of what makes a product different. Spam : Unsolicited advertising sent through the internet as an email message. Sound bite : Short extract from a recorded interview or speech. Double-page spread : Advertisement printed across two pages in a newspaper or magazine. Generic advertising : Advertising for a whole sector, such as tourism, rather than a specific product. Vocabulary

3. © 2016 albert-learning.com Advertising And Its Types Broadsheet : Newspaper printed in a large format. Hype : Excessive or intensive publicity; exaggerated claims made in advertising. Jingle : Catchy tune, with a short simple rhyme, used to promote a product. Prime time : Hours on radio & TV with the largest audience, usually the evening. Key words : Informative words chosen to indicate the content of a document. Slogan : Phrase used to advertise a product, or to identify a company or organization. Word of mouth : When people tell their friends, family and co-workers about products they like, a free form of advertising. Liquidated : Sold to generate cash.

4. © 2016 albert-learning.com Advertising And Its Types Advertising is the promotion of a company's products and services, carried out primarily to drive up its sales. It is also done to build a brand identity, communicate changes in old products, or introduce new product/services to the customers. There are several reasons for advertising, some of which are:  Increasing the sales of the product/service.  Creating and maintaining a brand identity or brand image.  Communicating a change in the existing product line.  Introduction of a new product or service.  Increasing the buzz-value of the brand or the company.

5. © 2016 albert-learning.com Advertising And Its Types Print Advertising - Newspapers, Magazines, Brochures, Fliers TYPES OF ADVERTISING

6. © 2016 albert-learning.com Advertising And Its Types Billboards, Kiosks, Trade-shows and Events

7. © 2016 albert-learning.com Advertising And Its Types Radio advertising Television advertising

8. © 2016 albert-learning.com Advertising And Its Types Online advertising Public service advertising Celebrity advertisingCoffee cup advertising

9. © 2016 albert-learning.com Advertising And Its Types Surrogate advertising Covert Advertising Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Covert advertising is a unique kind of advertising, in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows, or even sports.

10. © 2016 albert-learning.com Advertising And Its Types Name the type of advertising 1)2)3) 4)5)6)

11. © 2016 albert-learning.com Advertising And Its Types Match the following Column AColumn B 1. Print Advertisementa. Tom Cruise 2. Broadcasting Advertisementb. Flyers 3. Outdoor Advertisementc. Internet 4. Public Service Advertisementd. Liquor 5. Celebrity Advertisemente. Say no to smoking 6. Surrogate Advertisementf. Kiosks

12. © 2016 albert-learning.com Advertising And Its Types Reviewed By Reviewed On Comments / Changes Made Vidyesh11.09.2015N.A