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Using Social Media to Support Your Public Relations Strategy Stuart Field VP PR, The Toasted Sandwich Area 37 Club Officer Training6 th January 2015.

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Presentation on theme: "Using Social Media to Support Your Public Relations Strategy Stuart Field VP PR, The Toasted Sandwich Area 37 Club Officer Training6 th January 2015."— Presentation transcript:

1 Using Social Media to Support Your Public Relations Strategy Stuart Field VP PR, The Toasted Sandwich Area 37 Club Officer Training6 th January 2015

2 www.toastmasters.org  Why maintain an online presence?  Social media introduction  Club websites  Focus on social media channels Agenda

3 www.toastmasters.org Why maintain an online presence? www.toastmasters.org/clh

4 www.toastmasters.org Why maintain an online presence? ONS Internet Access Quarterly Update, Q1 2014

5 www.toastmasters.org Social Media Channels Icons source: http://www.elegantthemes.com/blog/resources/free-social-media-icon-sethttp://www.elegantthemes.com/blog/resources/free-social-media-icon-set

6 www.toastmasters.org Social Media Channels Data: http://infographicb2b.com/2013/06/21/of-people-with-an-active-profile-on-the-following-social-media-platforms-infographic/http://infographicb2b.com/2013/06/21/of-people-with-an-active-profile-on-the-following-social-media-platforms-infographic/

7 www.toastmasters.org Why Use Social Media? www.toastmasters.org/clh Attract new members Improve Google rank of website Make club appear welcoming, transparent and active Make it easier to find club Drive traffic to website Develop, engage members Website contact form Provide timely news Events Contests Photos Videos Awards Elections Share club demographic Public Relations with local media/businesses Link to useful/ interesting articles Share links Create original content Engage with TM community Build club community

8 www.toastmasters.org Division H Websites AreaToastmastersclub.org PageClub Website 14Camberley Speakerscamberley-speakers.org.uk/camberley-speakers.org.uk/ *** Farnham Speakers Club Fluor Farnborough SpeakersFluor Farnborough Speakers * Guildford Speakers Club9834.toastmastersclubs.org/9834.toastmastersclubs.org/ ** Woking Speakers Clubwokingspeakers.org.uk/ 21Chilternchiltern-speakers.org.ukchiltern-speakers.org.uk ** FM Global CommunicatorsFM Global Communicators * Maidenheadmaidenheadspeakers.org.uk/maidenheadspeakers.org.uk/ *** Windsorwinspeak.co.uk Wokingham Speakerswokinghamspeakers.org.uk/ 32Arunarunspeakers.net/arunspeakers.net/ ** County CommunicatorsCounty Communicators *countycommunicators.toastmastersclubs.org/countycommunicators.toastmastersclubs.org/ ** Solent Speakers Spinnaker Speakers Worthingworthingspeakersclub.org/ 37Kent Speakers The Toasted Sandwichthetoastedsandwich.org/thetoastedsandwich.org/ ** Canterbury Communicatorscanterburycommunicators.co.uk/ 55Battle Speakersbattlespeakers.co.uk/ Brighton and Hove Speakers Clubbrightonandhovespeakersclub.com/ Eastbourne Speakerseastbournespeakers.org.uk/ Lewes Speakerslewesspeakersclub.co.uk/lewesspeakersclub.co.uk/ ** Tunbridge Wells Speakers Clubtunbridge-wells-speakers.org/ * Corporate club ** ToastHost; *** Wordpress

9 www.toastmasters.org Website Options - ToastHost Advantages Free Quick to set up using template Minimal tech knowledge required Members area Can link domain name ($) Disadvantages Inflexible layout Limited functionality Visually dated

10 www.toastmasters.org Website Options - Wordpress Advantages Free (basic) Quick to set up using template Minimal tech knowledge required Blog, FB feed Mobile-friendly Multiple designs Can create/link domain name ($) Disadvantages Members area?

11 www.toastmasters.org Website Options - Custom Advantages Can be quick to set up using template from provider Often minimal tech knowledge required Widgets available Multiple designs Can create domain name ($) Members area (see Woking)Woking

12 www.toastmasters.org  New members  What is Toastmasters  Welcome message  Map to club  Contact Us link; Links to social media channels  Existing members  Exec documents (agendas, minutes, resources)  Educational resources  Meeting agendas, role sheets, progress sheets  News, Upcoming Events, Blog, Feeds  Links  TMI, D91, Div H blog, local clubs, resources Website - Content

13 www.toastmasters.org Facebook Very easy to set up Two-way communication (comments, shares, likes) Easy to maintain Insights metrics (>30 Likes) Follow other clubs to build network, find and share news ToastmastersUKI Spring2015TowerConference londontoastmasters Builds the club brand for new members Development opportunities for existing members

14 www.toastmasters.org Facebook Post news/Links to website Share links/photos/posts Share useful/interesting links

15 www.toastmasters.org Div H Facebook Pages AreaToastmastersclub.orgFacebook Last update 14Camberley Speakerspages/Camberley-Speakers-Club/218500694884683 Farnham Speakers Clubfarnhamspeakers Fluor Farnborough SpeakersFluor Farnborough Speakers * Guildford Speakers Clubguildfordspeakers Woking Speakers ClubWokingSpeakers 21Chiltern FM Global CommunicatorsFM Global Communicators * Maidenhead Windsor Wokingham Speakers 32ArunArunSpeakers County CommunicatorsCounty Communicators * Solent SpeakersSolentSpeakersClub Spinnaker Speakers Worthingworthingspeakersclub 37Kent Speakers The Toasted Sandwichthetoastedsandwich Canterbury Communicators Sep-14 groups/189252407790668/ 55Battle Speakers Brighton and Hove Speakers Club Eastbourne SpeakerseastbournespeakersOct-14 Lewes SpeakersLewesSpeakersClub Tunbridge Wells Speakers ClubTunbridgWellsSpeakers * Corporate club

16 www.toastmasters.org Twitter Very easy to set up Limited to 140 characters Limited two-way communication (replies, retweets, favs) Easy to maintain Follow other clubs to build network, find and share news ** Follow local businesses and media to raise profile and increase followers ** Builds the club brand for new members Development opportunities for existing members

17 www.toastmasters.org Twitter Tweet news/Links to websiteShare links/photos/tweets Share useful/interesting links

18 www.toastmasters.org Div H Twitter Feeds AreaToastmastersclub.orgTwitterLast Update 14Camberley SpeakersCamberleySpkrsMar-12 Farnham Speakers ClubfarnhamspeakersMar-12 Fluor Farnborough SpeakersFluor Farnborough Speakers * Guildford Speakers ClubGuildfordSpeaksNov-12 Woking Speakers Club 21Chiltern FM Global CommunicatorsFM Global Communicators * MaidenheadTM_MaidenheadJan-10 WindsorWindsorSpeakersNov-12 Wokingham SpeakersWokySpeakers 32ArunArunSpeakers County CommunicatorsCounty Communicators * Solent Speakers Spinnaker Speakers WorthingWorthingSpeaker 37Kent Speakers The Toasted SandwichTM_Sandwich Canterbury CommunicatorscanspeakoutMay-14 55Battle Speakers Brighton and Hove Speakers ClubBrightonSpeakerFeb-12 Eastbourne SpeakersToastEastbourneMay-12 Lewes SpeakersLewesSpeakersClSep-14 Tunbridge Wells Speakers ClubTWellsSpeakersJan-14 * Corporate club

19 www.toastmasters.org LinkedIn Fairly easy to set up Limited two-way communication (comments, likes) Professional networking site Likely only audience is club members Additional newsfeed to reach non-FB/TW members, alumni Can raise profile among member peers if interactive

20 www.toastmasters.org YouTube Easy to set up Limited two-way communication (comments, likes) Searchable Link to Google+ Repository for videos Speeches: Camberley SpeakersCamberley Speakers Testimonials, PR, speeches: Solent Speakers, Canterbury Communicators (RM)Solent SpeakersCanterbury Communicators (RM) Testimonials: Worthing SpeakersWorthing Speakers Event PR: The Toasted SandwichThe Toasted Sandwich

21 www.toastmasters.org MeetUp Publicise on group networking site Make it easier for new members to find you Calendar of events Share photos, videos

22 www.toastmasters.org  Set up time for channels and website  Provide timely updates – original and shared content  Maintain club brand  Consistency across platforms  Website address on publicity, stationary, email sigs Commitments

23 www.toastmasters.org  Opportunities to get support  CL Project 6 (Assist webmaster)  CL Project 10 (Serve as webmaster)  Writing articles (copy for website & newsletter)  Running Facebook or Twitter accounts Commitments

24 www.toastmasters.org  Increased club publicity  Supports Public Relations campaigns  Club appears welcoming, transparent and active  Increased traffic to club website  Engage potential new members and enable them to contact club  Build educational resource  Develop and engage members Return on Investment

25 www.toastmasters.org Q & A (and plug to follow TheToastedSandwich on Facebook & Twitter!) FacebookTwitter

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