1. Social media brought me to Istanbul.

2. Why should CEOs use social media?

3. 77% of buyers are more likely to buy from a company whose CEO uses social media. (Source: www.mslgroup.com)

4. But also… Trust Branding Recruitment Learning Networking First-mover advantage

5. “Social leadership recognises that power and authority are founded more on what you curate and share, how you build your reputation, than simple positional authority.” Julian Stodd, Author of The Social Leadership Handbook.

6. Which CEOs are using social media now?

7. “Some CEOs say they’re too busy for social media. I say it’s part of the job.” Jack Salzwedel CEO of American Family Mutual Insurance Company @AmFamJack

8. “Social media is the digital equivalent of walking the shop floor.” Ronan Dunne CEO of O2 @ronandunneo2

9. Hikmet Ersek CEO of The Western Union Company @WesternUnionCEO Western Union’ın CEO’su Hikmet Ersek’i LinkedIn’de bulamazsınız. Çünkü o, eskimiş “profesyonel sosyal ağ” yerine Twitter’ı tercih eden CEO’lardan biri.

10. “I’d rather engage in a Twitter conversation with a single customer than see our company try to attract the attention of millions in a Super Bowl commercial.” Peter Aceto CEO of Tangerine Bank @PeterAceto

11. “A new day has come, and new kinds of leadership are required to meet it.” David Gallagher, CEO of Ketchum Europe

12. Social leadership is the future

13. My BIG Idea

14. A social network for the C-Suite?

15. Key Features NOT LinkedIn! Highly secure App-based Real-time private chat Moderated virtual meetings A global peer group For the C-Suite, by the C-Suite

16. Thank you! Damian Corbet @DamianCorbet / @TheSocialCSuite thesocialcsuite.net