1. Visibility ClicksEngage Lead Form Sales TrafficWebsiteSales Tracking and Measurement SEO Workshop-at-a-Glance © 2016 360Partners Consulting, LLC www.360Partners.com Five QuestionsBasicsAdvanced  What terms are we visible on?  On what terms would we like to be visible?  Is our content unique & high quality?  Does our site have technical issues?  Are leveraging social media to promote my content?  Use Google Search Console to identify technical issues  Conduct a search opportunity analysis  Ensure your website is free from duplicate content  Implement a monthly keyword visibility report  Review current content for quality and uniqueness  Develop a content marketing strategy Five QuestionsBasicsAdvanced  Are there title tags/meta descriptions on all of our pages?  Does our meta content: -Match searcher intent? -Meet character limits? -Use strong value propositions and calls-to-action?  Would I click on our own listings?  Use Screaming Frog or other tool to crawl your site & find missing meta content  Add missing meta content  Fix title tags and meta descriptions that are over character limits  Match meta content to the position in the buying funnel  Create a meta content testing plan  Ensure value props compliment pay-per- click search ads Five QuestionsBasicsAdvanced  What promise is made to our searchers?  Does my content fulfill the promise?  Is a majority of our SEO traffic going to the homepage?  Do our pages pass the “three second test”?  Do our calls-to-action feel natural?  Run a bounce rate report to identify low performing pages  Improve or create content on low performing pages  Ensure every page has a strong call-to-action  Match page content with the buying funnel position  A/B test CTA’s  Explore other layouts and design ideas to increase engagement ContactUs@360Partners.com

2. © 2016 360Partners Consulting, LLC www.360Partners.com Five QuestionsBasicsAdvanced  Is Google analytics properly set- up on our site?  Are conversion goals set-up?  Are we tracking goals besides number of leads?  Is our site connected to Google Search Console?  Is our team using analytics data to make decisions?  Ensure Analytics tracking code is properly installed on all pages  Set-up conversion goals  Establish a Google Search Console Account  Create custom reports and dashboards for stakeholders  Implement advanced segments  Implement on-page event tracking for important click events Five QuestionsBasicsAdvanced  Are we offering users something they want to “buy”?  Is our form the right length?  Does our form overcome objections?  Is it clear what users get?  Is our validation working properly?  Is our “thank you” page optimized?  Err on the side of simple rather than complex lead forms  Add text that clearly states what a user gets for filing out a form  Add appropriate trust marks to your lead forms  Test different lead form offers  A/B test lead form designs and features  Create an optimized “thank you” page experience Five QuestionsBasicsAdvanced  What is our current “speed-to- lead”?  How many times do we attempt to contact a lead?  Are we sending quality emails between calls to prospects?  What is our email delivery rate?  Are our messages consistent through the sales process?  Measure lead call back time  Ensure “speed-to-lead” is less than 15 minutes  Ensure at least 4 attempts are made to contact a lead  Ensure “speed-to-lead” is less than 5 minutes  Actively measure, test & improve emails  Review end-to-end communications for message consistency ContactUs@360Partners.com