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S OCIAL M EDIA F OR R EALTORS Actionable, Results Oriented, Time Saving Techniques Presented by: David Friedman President, Founder Boston Logic Technology.

Published byLeslie Todd Modified over 8 years ago

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Presentation on theme: "S OCIAL M EDIA F OR R EALTORS Actionable, Results Oriented, Time Saving Techniques Presented by: David Friedman President, Founder Boston Logic Technology."— Presentation transcript:

1 S OCIAL M EDIA F OR R EALTORS Actionable, Results Oriented, Time Saving Techniques Presented by: David Friedman President, Founder Boston Logic Technology Partners T: 617.266.9166 www.bostonlogic.com

2 T: 617.266.9166 www.bostonlogic.com R EADY S ET G O 1. Where are we? 2. New Paradigms 3. Strategies 4. Social Media Tips 5. Automation 6. Q & A

3 T: 617.266.9166 www.bostonlogic.com

4 T: 617.266.9166 www.bostonlogic.com 94% use the internet in the home buying process 2/3 of home buyers used the internet to search homes first 90% of sellers listed their homes on the internet S TATS F OR THE R EAL E STATE M ARKET Profile of Home Buyers and Sellers 2009

5 T HE OUTBOUND MESSAGE HAS BEEN REPLACED BY A CONVERSATION Sociology and technology Fosters Dialogue Fosters relationships Internal Syndication User generated content Cheap

6 T: 617.266.9166 www.bostonlogic.com “Social Media is Like a Cocktail Party: Listen Then Respond” Photo Credit: The Dana Files The Dana Files

7 T: 617.266.9166 www.bostonlogic.com C ONTENT I S K ING ! Technology is highly accessible Strategy is extremely important but a small piece of the effort. Repurposing and Syndication Rich content

8 R ENTING VS O WNING Traditional Media Spot TV Radio Pay Per Click Web banners Outdoor Print Search Engine Optimization Social Media RentingOwning

9 MANY MEDIA Website eNewsletters Blogs RSS Facebook Twitter Linked-In Digg Reddit Your audience can consume your message through many sources Repurposing and syndication of content RSS Really Simple Syndication

10 T: 617.266.9166 www.bostonlogic.com D ON ’ T P ROMOTE, E DUCATE ! Balance Self-Promotion + Value Contribution

11 T: 617.266.9166 www.bostonlogic.com A CTIONABLE S TEPS Y OU C AN T AKE

12 T: 617.266.9166 www.bostonlogic.com B LOGS ARE THE H EART OF S OCIAL M EDIA 20,000 new blogs are started every day Twitter, Facebook = Micro-blogging Active blogging is a 3 part process - Commenting, Reading, Writing Blog can be the center of your marketing activity

13 B LOGGING AND B2C AND B2B L EADS

14 T: 617.266.9166 www.bostonlogic.com B UT I D ON ’ T H AVE T HE T IME !

15 T: 617.266.9166 www.bostonlogic.com S ECRET : Y OU A LREADY D O THIS Every time You update a listing in MLS, update your social media profiles automatically via RSS. Questions answered for clients Market Reports Newsletter content Information about listings Market Information

16 T: 617.266.9166 www.bostonlogic.com BostonLogic.com Facebook.com/BostonLogic LinkedIn.com/in/DavidGFriedman Twitter.com/BostonLogic Google.com/profiles/YourName Protect Your Online Brand

17 T: 617.266.9166 www.bostonlogic.com F ACEBOOK 1. Control your page 2. Pictures 3. Status 4. Feed content 5. Attract followers 6. Join groups 7. Post Events 500 Million Users

18 T: 617.266.9166 www.bostonlogic.com S EARCH F ORMS ON F ACEBOOK

19 T: 617.266.9166 www.bostonlogic.com L IKE B UTTON

20 T: 617.266.9166 www.bostonlogic.com S END TO F ACEBOOK

21 T: 617.266.9166 www.bostonlogic.com T WITTER 140 Character Max Essential tool to engage your audience and build a conversation. Use search toolsearch tool Twitter profile, Design a Background (unique to twitter)Design a Background Increase referral traffic through twitter

22 T: 617.266.9166 www.bostonlogic.com S END TO T WITTER

23 T: 617.266.9166 www.bostonlogic.com S OCIAL N ETWORK S HARING -D O ’ S & D ON ' TS Be human-transparent and authentic Profile Pic and Bio-be consistent across platforms Brand Image-what you share, post, or tweet today should reinforce your brand tomorrow Not reinventing your brand with social media-widening it’s reach. Remember you’re the expert

24 T: 617.266.9166 www.bostonlogic.com C AREFUL W HAT Y OU S AY :

25 T: 617.266.9166 www.bostonlogic.com L INKED I N 1. Custom URL 2. Avatar 3. Profile 4. Recommendations 5. LinkedIn answers 6. Groups 7. Networking 8. Promotion 80,000,000 Users

26 T: 617.266.9166 www.bostonlogic.com S YNDICATION

27 QUESTIONS??? Need Help? And/or to download this presentation: Visit our blogs: www.RealEstateSEO1.com &www.RealEstateSEO1.com www.BostonLogic.com/blog Upcoming LogicClassroom Session: Tuesday, November 9 th Twitter David Friedman dfriedman@BostonLogic.com www.bostonlogic.com 617.266.9166

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