Plain folks, back to nature, just the way Grandma used to make it, back in the good old days NOSTALGIA.

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Presentation transcript:

Plain folks, back to nature, just the way Grandma used to make it, back in the good old days NOSTALGIA

Nostalgia  Orville Redenbacher Commercials 

Everyone who is anyone is buying this product. Don’t be the only one without it! Don’t be left out! BANDWAGON

 3KigPQM 3KigPQM

Superheroes, white knights, green giants, super athletes, beautiful people, rich people are featured. Advertisers hope that the consumer will tend to transfer these qualities to the products and themselves and purchase the item. TRANSFER/FANTASY

People may tend to remember an ad if it makes them laugh and may purchase the product because of the positive association with it. HUMOR

Humor  Doritos Commercial  I I  Evian Water Babies Commercial (humor/transfer)  s s

Sounds or pictures that appeal to the senses are featured. SENSE APPEAL

Sense Appeal  Fancy Feast (also has emotional appeals)  8k 8k

People tend to be impressed with “facts” and statistics even if they have little or no meaning. STATISTICS

Statistics  Coca-Cola Ad 

Important or well-known people testify that they use the product and so should you. TESTIMONIAL

Testimonial  GameFly (Common People)   Footlocker Ad (Celebrities)  Y Y  Proactiv (Celebrities & Common People)  s s