Presentation on theme: "Advertising Techniques Designed to sell…. Objectives To recognize different advertising techniques To understand the qualities of a good ad To create."— Presentation transcript:
Objectives To recognize different advertising techniques To understand the qualities of a good ad To create an original ad using at least one propaganda technique and the four qualities of a good ad To think critically about real world ads
Group work In teams, students examine the print ads Through discussion, students will determine which advertising techniques are being utilized in the ads.
Four Qualities of a Good Ad Attracts attention Arouses interest Creates desire Causes action
Propaganda Techniques used in Advertising Bandwagon persuading people to do something by letting them know others are doing it Testimonial using the words of a famous person to persuade you Transfer using the names or pictures of famous people, but not direct quotations Repetition the product name is repeated at least four times Emotional words words that will make you feel strongly about someone or something
More Techniques… Revives and sustains Keeps a person whole & on the right track Magic Ingredients Ingredients can do what no other product can Snob Appeal Only the best FOR the BEST Plain Folks We are just like you! We understand you and your needs Patriotism Do it for the love of your country Wit & humor HAHAHAHA! That was so funny, so cute, so awesome! I have to buy it!
Propaganda is old news… http://www.youtube.com/watch?v=Rq2aCuYSB_c http://www.youtube.com/watch?v=9ejTf0iu6yY&feature=related
Coca-Cola on American Idol American Idol is a top-rated show in America Coca-cola is a major sponsor of American Idol Soft advertising is more expensive but more effective
Advertising on AMERICAN IDOL General class discussion: What types of advertising does Coca- cola use? Why does it work? How do they use product placement in the programming? Why do advertisers rely on product placement?
…and the big question: Why did Coca-cola ’ s advertising techniques change so drastically?
The Hilltop Ad 1971 “ I ’ d like to buy the world a Coke ” http://www.youtube.com/watch?v=Q8H5263jCGg
Mean Joe Green 1979 http://www.youtube.com/watch?v=xffOCZYX6F8