(name) Medjool Harvest Recap

Natural Delights is the highest quality of Medjool Dates in the World

+ + DatePac is the largest grower / packer of Medjool Dates in North America offering full year availability and promotional support

Natural Delights is the only brand in the category with a multi-dimensional consumer support program Print Social Media Public Relations Website Digital Coupons

The Natural Delights Brand is the only medjool brand with a comprehensive, year round consumer marketing campaign focused on create awareness and driving purchase by consumers. Highlights over the past few months include: National Print advertising in key Health and Fitness and Cooking publications delivering over 10MM consumer impressions during the October – December time frame. Fully integrated social media strategy, including website and Facebook page with over 100K fans. Medjool Date Bloggers Summit hosted in September 2013 from which over 35MM blog impressions have been generated thus far among health and fitness engaged consumers. The Natural Delights Brand is the only medjool brand with a comprehensive, year round consumer marketing campaign focused on create awareness and driving purchase by consumers. Highlights over the past few months include: National Print advertising in key Health and Fitness and Cooking publications delivering over 10MM consumer impressions during the October – December time frame. Fully integrated social media strategy, including website and Facebook page with over 100K fans. Medjool Date Bloggers Summit hosted in September 2013 from which over 35MM blog impressions have been generated thus far among health and fitness engaged consumers. Consumer Insights, Strategy and Activity

Natural Delights continues to drive the Medjool Date Category Source: Nielsen Perishables Group FreshFacts ®

Natural Delights continues to grow the category through innovation

2013 Crop Harvest Activity and Results 2013 harvest numbers are 25% over 2012 crop yield

Prepare for Medjool Holiday Sales incremental dollars

Natural Delights holiday merchandising options are crucial to avoiding out of stocks Holiday Floor Displays Holiday baking merchandising displays

(Account) Holiday Orders / Confirmation Thanksgiving Christmas/Hanukkah Promotion dates Force out dates Activity / Price Point Merchandising support