1. 4321 DIVE MARKET OBJECTIVE AND FOCUS OF TODAY’S MEETING REVIEW BAHAMAS DIVE BUSINESS REVIEW WHAT WE’VE BEEN DOING AND HOW IT’S BEEN WORKING AGENDA DIVE BAHAMAS 2011/2012 WHAT DO WE NEED TO DO TO ACHIEVE OUR GOALS?

2. 1 WE NEED TO BE CLEAR ABOUT OUR OBJECTIVE AND FOCUS TODAY 2 34 5 AGENDA DISCUSS HOW WE WILL ACHIEVE OUR GOALS REVIEW OUR DIVE BUSINESS – PAST, CURRENT, FUTURE REVIEW WHAT WE’VE BEEN DOING REVIEW HOW THEY HAVE BEEN WORKING

3. DIVE MARKET OBJECTIVE INCREASE OUR DIVE BUSINESS by 15%, returning to 2008 levels. This increase would net us 2,100 more visitors than we saw in 2010 or 175 more dive visitors per month. Key Performance Indicators: Indusa Data, Reports from B.D.A. Members. Example text AGENDA

4. 2 REVIEW OUR DIVE BUSINESS – PAST, CURRENT, FUTURE 1 3 4 5 AGENDA HOW WILL WE ACHIEVE OUR GOALS OBJECTIVES AND FOCUS FOR TODAY’S MEETING REVIEW WHAT WE HAVE BEEN DOING? REVIEW HOW THEY HAVE BEEN WORKING

11. 3 REVIEW WHAT WE’VE BEEN DOING? 1 24 5 WHAT WILL WE DO NOW TO ACHIEVE OUR GOALS AGENDA DIVE BUSINESS REVIEW HOW THEY’VE BEEN WORKING OBJECTIVES AND FOCUS

12. Dive - Challenges Business has been relatively flat across all islands. Dive budget was reduced to $270K along with all vertical budgets. Over the years, Dive has never participated in the destination’s seasonal offers because of our inability to sell air/hotel/dive packages and therefore the focus has ONLY been on brand awareness with the hope that it would net a sale. Dive media included 98% print media which is inflexible when trying to incorporate seasonal deals. Calls on 800 866 DIVE and answered at Inktel were not adequately serviced.

13. HIGHLIGHTS OF 2010/2011 INCORPORATED PROMOTIONAL OFFERS IN ADS WHERE POSSIBLE REDIRECTED 800 866 DIVE CALLS FROM INKTEL TO BAHAMAS DIVE RESERVATIONS DIVE SYMPOSIUM - 40 ATTENDEES DEMA SHOW RECORD LEADS – 430% INCREASE OVER 2009, $360k IN CONFIRMED LEADS

15. PRINT ADVERTISING

16. Old Sample Ads

17. Old Sample Ad

18. New Ads New tactical features

19. Trade-only Magazine Ad for Dive Retailers, with Copy Geared towards Travel Sellers Consumer Magazine Ad

21. 4 REVIEW HOW THEY HAVE BEEN WORKING 1 23 5 WHAT DO WE NEED TO ACHIEVE OUR GOALS? AGENDA WHAT HAVE WE BEEN DOING? REVIEW OF OUR DIVE BUSINESS OBJECTIVE AND FOCUS

22. FLY, STAY, DIVE RESULTS 229 CALLS 24 QUOTES 8 BOOKINGS 53 ROOM NIGHTS $12,606 IN REVENUE

23. Bahamas Dive Reservations Service: Call Report *(800) 866-DIVE IVR issues were identified in December ‘10 and corrected.

24. Bahamas Dive Reservations Services (Sales/Hotel & BDA Operator)

25. 5 DISCUSS HOW WE WILL ACHIEVE OUR GOALS 1 23 4 HOW HAVE THEY BEEN WORKING AGENDA WHAT HAVE WE BEEN DOING REVIEW DIVE BUSINESS OBJECTIVE AND FOCUS

27. 1 WEBSITE DEVELOPMENT – make our website a one stop shop 2 4 6 8 ADVERTISING – (magz, radio) use to promote special offers DIVE SHOWS – net more group and individual leads ONLINE CAMPAIGN – keyword buys, email and magz online prog COOP PROGRAM - CARDONNADIVE SYMPOSIUM – expose divers to our diverse product 800 866 DIVE – make it possible for divers to book air/hotel/dive PROMOTIONAL OFFERS – do a better job of creating relevant, appealing deals 3 5 7 AGENDA 2011/2012 Recommended Strategies

28. GRAND BAHAMA ISLAND NASSAU/PARADISE ISLAND STIMULATE BUSINESS YEAR ROUND CREATE INCREMENTAL BUSINESS SEASONALLY AGENDA THE OUT ISLANDS FOCUS ON Creating Consumer Demand through Promotional Initiatives