Presentation on theme: "7 Reasons to Use Magazines. Advertising in magazines is still one of the most effective ways of building brands at the right time. They engage millions."— Presentation transcript:
Advertising in magazines is still one of the most effective ways of building brands at the right time. They engage millions of people and small groups on a regular basis, deliver ROI, generate large amounts of brand awareness and significantly increase sales. Everything about magazines exudes quality. Top-name fashion and style magazines are a seductive medium for luxury brands, editorial context and optimal print quality making a perfect fit for high-ticket products. So, as a strong example of Add Print, Add Power, we present seven key reasons to advertise with magazines.
7 Reasons to Use Magazines 1. Reach With a vast number of titles publishing in Europe (over 50.000 and counting), there’s no denying that magazines are one of the most widely distributed forms of media Magazines in Germany for example reach nine out of ten Germans and have a coverage of 91.3 per cent. This also explains why in Germany magazines attract a huge proportion of the advertising expenses91.3 per cent
7 Reasons to Use Magazines Engagement Magazines are among the most trusted media, which is also translated in the time consumers spend reading titles In Germany reading time is on average 91 min (Print Wirkt,2014) Magazines are typically close to the reader, a me-time medium allowing the reader to escape from reality In magazines advertising is seen as part of the reading experience 2.
7 Reasons to Use Magazines Focus Magazines are typical channels for what is called ‘deep reading’. Reading that leads to thorough understanding of an often complex issue or long story A French study confirmed that 59 per cent of the readers use magazines for comprehension of often difficult storiesstudy Magazines are read without distraction; 87 per cent of German readers focus on a magazine This attention offers a major benefit for advertisers, delivering a higher impact of the advertisement 3.
7 Reasons to Use Magazines From offline to on-line Interactivity has always been an important objective of many advertisements QR codes, Augmented Reality and Near Field Communication offer advertisers a way to link a print ad to an online promotional page Digital imprinting of a magazine can personalise an advertisement for a game or for more personalised online service Digital imprinting A study in the USA showed that over 35 per cent of readers having seen the ad went to visit the website of the advertiserstudy 4.
7 Reasons to Use Magazines Inspiration 82 per cent of German readers say that magazines offer inspiration (Print Wirkt, 2014) And inspiration often leads to purchase; 45 per cent of respondents of an IPC survey indicated that the magazine has inspired them to purchase an advertised productsurvey Magazine content and ads are also talked about, creating a buzz among readers 5.
7 Reasons to Use Magazines See, feel, smell, taste and listen to the advertising Each year at the Cannes Lions International Festival of Creativity great magazine ads from all over the world are awarded Over the years ads have been shown that use various grades of paper, a scent to be discovered in the ad or ads that can be eaten. Ads have also appeared that integrate a video including sound Magazine ads allow for creativity, creativity that is often not yet completely discovered by agencies and advertisers, but that will make magazine ads more effective 6.
7 Reasons to Use Magazines Print Power Europe Limited iCon Centre | Eastern Way | Daventry | NN11 0QB | United Kingdom 0044 1327 262920 | firstname.lastname@example.org | www.printpower.eu | #Printpowerinfo@printpower.euwww.printpower.eu ROI Magazines are a powerful tool in driving sales and have a high ROI. As the accountability of marketing investments have become a key priority for marketers, ROI has become an important KPI A Dutch study shows the highest ROI for magazines. A study of 500 European cases also indicated the superiority of campaigns including magazines: ROI for a mix including magazines was 134 per cent higher than without magazines (Print Power BrandScience, 2013). Proving the point of integrating magazines in the media mixDutch study 7.