LIKE & RT: Crafting Social Media Messaging that Gets Noticed Cindy Leonard Consulting Team Leader Bayer Center for Nonprofit Management at Robert Morris.

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Presentation transcript:

LIKE & RT: Crafting Social Media Messaging that Gets Noticed Cindy Leonard Consulting Team Leader Bayer Center for Nonprofit Management at Robert Morris University

Agenda A few words on Strategy Crafting a Message On the Back End Practice

Social Media Strategy Measuring Tools Audience Goals Strategy Content

Content Strategy Source: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg

Content Strategy Source: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg In-house? Time Talent Resources Who? What? When? Guests? Who? What? When?

Content Strategy Source: Finding the Gems? Where? Who? Format? Repurpose Recycle Remix

Editorial Calendar Creator: Bob Hazlett,

Crafting a Message Make it personal Be creative Be brief Make the call to action obvious

Make it Personal

Be Creative

Be Brief

Make the “Ask” Obvious

On the Back End Have a Page (where applicable) not a Profile. Make sure your website is a home base for people to visit & take action (with up-to-date content). Make it easy for people to find your social media channels. Fill out your social media profile(s) completely.

“Social media is like a cocktail party… work the room, be interesting, honest, engaging, and don’t schmooze.”

Questions? Let’s practice!

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