2. Your likelihood for success increases when you chose the right channel to deliver your message. Consider how you want your audience to receive and engage your communication.
Earned media: Can you control how (or if) the story will be reported?
Paid media: Will it have the resonance and influence you need to best advance your goal?
Owned media: The price tag might be more appealing, but will these channels help you reach the decision makers you’ve identified as your key audience?

3. 87%
Percentage of American adults who use the internet.

4. 90%
Percentage of American adults who have a cell phone. 58% have a smart phone.

5. 74%
Percentage of internet users who use social networks.

6. 7th
The rank of annual reports as a source of information by engaged Americans.

7. “Every year our board asks us why we aren't in NYT or WSJ
“Every year our board asks us why we aren't in NYT or WSJ. The answer to that is easy. We work on systems change! There's nothing sexy about changing systems. The story is in the work our grantees do.”
communication Leader
Private Foundation

8. “I care more about the content and strategy of communication than the tools. I'm passionate about seeing the communication field in philanthropy move away from a fascination with the tools.”
Communication Leader
Private Foundation

9. your communication channels?
How do you choose
your communication channels?

10. What is your social media strategy?

11. How do you control your message in different channels?