1. Your Communication Plan
Saint Paul Area Synod

2. Our agenda (Re)Discover your church Begin your plan
Communication tactics
Execution tips
Questions

3. DISCOVERY What is unique about your church?
Who do you think your church is?
Who do you want to be?
Break into pairs

4. DISCOVERY
Let’s Share!

5. Who do you want to talk to?
Attendees
New folks
Community partners
AUDIENCE
Who do you want to talk to?

6. What makes them special?
AUDIENCE
Demographics
Community wants
What makes them special?

7. Unique Church. Unique People.
AUDIENCE
Unique Church. Unique People.

8. CREATION
Opportunities
Priorities
Resources
Plot out a year

9. CREATION Who you are Goals Programs Events Milestones
Jot down 5 things
Jot down 5 things you want to communicate this year. No wrong answers. Don’t think too hard.

10. CREATION Star = Growth ( ) = Successful K = Need to know
D = What to do
C= Community
Jot down 5 things
Jot down 5 things you want to communicate this year. No wrong answers. Don’t think too hard.

11. You started your plan!

12. TACTICS
Websites
E-newsletters
Social Media
Questions to consider

13. TACTICS
Types
Pros/Cons
Execution
WEBSITES

14. TACTICS
Audience
Content
Frequency
Pros/Cons
Execution
E-NEWS

15. TACTICS
Strategy
Audience
Types
SOCIAL MEDIA

18. TACTICS Channels you might not have considered Your Building
Your Members
Local Media
Direct Mail
Channels you might not have considered

19. EXECUTION Key Stakeholders Staff and Members* Content Creators
Assemble Your Team!
You are not alone
In addition to staff and members, don’t be afraid to reach out to people in the community to partner with.
People to write stories, gather information, take pictures, create videos, graphic design, post on social media, etc.

20. Your Questions