THE MARKETING MIX. What is the Marketing Mix? The operational part of a marketing plan Set of controllable marketing tools Used to produced desired response.

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Presentation transcript:

THE MARKETING MIX

What is the Marketing Mix? The operational part of a marketing plan Set of controllable marketing tools Used to produced desired response in the target market

Product Goods and services combination offered to the target market

Price Be aware of the customers perceived value Amount the consumer must exchange to receive the offering

Place Should be convenient and accessible for consumers Distribution Company activities that make the product available to target consumers

Promotion All of the activities marketers undertake to inform consumers about their products and to encourage potential customers to buy these products. – Advertisement locations – Promotional tools – Slogans, jingles, catch phrases

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