3 The Basics of Marketing To market a product successfully,
4 The Basics of Marketing A company must know the market.marketa group of customers who share common wants and needs
5 The Basics of Marketing Marketing includes studying what people want and designing a product’s packaging.marketing
6 The Functions of Marketing The seven functions of marketing
7 Seven Functions of Marketing Marketing information management Graphic Organizer127Seven Functions of MarketingMarketing information management36Product/ servicemanagement54
8 Graphic Organizer1Distribution is the process of getting goods and services to customers.2Financing is3Marketing information management is gathering and analyzing information about consumers, trends, and competitors’ products4Pricing is.
9 Graphic Organizer5Product/service management is obtaining, developing, maintaining, and improving a product or product mix in response to the market.6Promotion is7Selling is providing customers with the goods and services they choose to buy.
10 The Functions of Marketing Relationship marketing is part of the selling function of marketing.relationship marketing
11 The marketing mix consists of four basic marketing strategies.
12 Graphic Organizer P P P P In recent years, many people have begun to include a fifth P for people.
13 ProductFirst,.Marketing is then concerned with how to make the product appeal to consumers.
15 PlaceMarketers have to decide how and where customers will buy their goods and services.Then,.
16 To right channel of distribution. PlaceTo right channel of distribution.channel of distributiona pathway to direct products to consumers
17 Marketers can use direct distribution or indirect distribution. PlaceMarketers can use direct distribution or indirect distribution.direct distributionwhen goods or services are sold from the producer directly to the consumerindirect distributionwhen goods or services are sold through one or more intermediaries
18 A marketer must consider the break-even point. PriceA marketer must consider the break-even point.break-even pointthe point at which
19 Questions to Ask When Determining the Price of a Product Graphic OrganizerQuestions to Ask When Determining the Price of a Product123
20 PromotionPromotion involves making customers aware of a product.Advertising and offering discounts are two popular methods of promotion.