2. The Main Idea
To sell

3. The Basics of Marketing
To market a product successfully,

4. The Basics of Marketing
A company must know the market.
market
a group of customers who share common wants and needs

5. The Basics of Marketing
Marketing includes studying what people want and designing a product’s packaging.
marketing

6. The Functions of Marketing
The seven functions of marketing

7. Seven Functions of Marketing Marketing information management
Graphic Organizer 1 2 7
Seven Functions of Marketing
Marketing information management 3 6
Product/ service
management 5 4

8. Graphic Organizer 1
Distribution is the process of getting goods and services to customers. 2
Financing is 3
Marketing information management is gathering and analyzing information about consumers, trends, and competitors’ products 4
Pricing is.

9. Graphic Organizer 5
Product/service management is obtaining, developing, maintaining, and improving a product or product mix in response to the market. 6
Promotion is 7
Selling is providing customers with the goods and services they choose to buy.

10. The Functions of Marketing
Relationship marketing is part of the selling function of marketing.
relationship marketing

11. The marketing mix consists of four basic marketing strategies.

12. Graphic Organizer P P P P
In recent years, many people have begun to include a fifth P for people.

13. Product
First,.
Marketing is then concerned with how to make the product appeal to consumers.

14. Graphic Organizer
Design
Color
Size
Brand name

15. Place
Marketers have to decide how and where customers will buy their goods and services.
Then,.

16. To right channel of distribution.
Place
To right channel of distribution.
channel of distribution
a pathway to direct products to consumers

17. Marketers can use direct distribution or indirect distribution.
Place
Marketers can use direct distribution or indirect distribution.
direct distribution
when goods or services are sold from the producer directly to the consumer
indirect distribution
when goods or services are sold through one or more intermediaries

18. A marketer must consider the break-even point.
Price
A marketer must consider the break-even point.
break-even point
the point at which

19. Questions to Ask When Determining the Price of a Product
Graphic Organizer
Questions to Ask When Determining the Price of a Product 1 2 3

20. Promotion
Promotion involves making customers aware of a product.
Advertising and offering discounts are two popular methods of promotion.