Promotional tools and techniques  Programmers and event planners have a variety of tools and techniques available to communicate effectively with their.

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Presentation transcript:

Promotional tools and techniques  Programmers and event planners have a variety of tools and techniques available to communicate effectively with their intended audience.  For each of the following, ask yourself: Why is this tool or technique useful? What are some tips on using it effectively?

Tools and techniques  Broadcast media Radio Television  Emerging technology CD ROMs Electronic Kiosks Internet Website  Display media Billboards Bulletin boards Exhibits Point of Purchase advertising Posters  Presentations

Tools and techniques cont.  Printed media Annual reports Brochures Fliers Magazines Newsletters Newspapers Ads and classified Editorials Features sports  Yellow pages  Others… Awards and citations Celebrities and spokespeople Contests Coupons Direct mail Involvement in special events Logos, emblems, trademarks News conferences Photographs Press releases Promotional merchandise Word of mouth