1. Promotion mix By group 2

2. Sales promotion Print out some coupons Loss leader set a lower price which is daily offered Freebies charge after a period of timehttp://freebies.about.com/od/computerfreebies/tp/fre e-movies-online.htm a website introduces movies watching for freehttp://freebies.about.com/od/computerfreebies/tp/fre e-movies-online.htm Point of purchase in display Premiums buy 3 coffee get 1 free Prizes Product samples Resources from Wikipedia

3. Figure from http://www.web- books.com/eLibrary/NC/B0/B64/07 0MB64.htmlhttp://www.web- books.com/eLibrary/NC/B0/B64/07 0MB64.html

4. public relations and word of mouth Public relations We should show our coffe and service information to the people and we should let the news reporter to write some reports about our coffe shop. Word of mouth We can take some free coffe to let people taste and then ask them to tell their friends if they like it.

5. Advertising Newspaper have a cooperation with city newspapers for the peoples who work in the office always read the newspaper. Internet/website set a web to introduce our coffe shop and we can put the promotion informations on it. Then, we send the website address to the BBS. Outdoor we should put the posters on the bulletin board and design some pretty leaflets to show the passerby. City buses Other examples such as magazines, newspapers, television, etc. But it is a lot more expensive to launch advertisement in magazines and newspapers. A part of the resources is from the internet http://lam09.weebly.com/5- parts-of-promotional-mix.html http://lam09.weebly.com/5- parts-of-promotional-mix.html

6. Personal selling Basically personal selling is one-to-one communication between seller and prospective purchaser. It generates direct contact with prospects and customers. It is one of the most expensive forms of promotion. Examples: personal meetings, telemarketing, e- mails, and correspondence Recouces from internet http://lam09.weebly.com/5-parts-of- promotional-mix.htmlhttp://lam09.weebly.com/5-parts-of- promotional-mix.html The owner of the coffee shop can send e-mails to her perspective customers to sell her coffee.

7. Direct marketing Marketing messages are addressed directly to this list of customer and/or prospects. Direct marketing relies on being able to address the members of a target market. Addressability comes in a variety of forms including email addresses, phone numbers, Web browser cookies, fax numbers and postal addresses. first mail-order catalogue The Direct Mail Advertising Association Channels: e-mail marketing, telemarketing, voicemail marketing, direct mail, direct selling,ect. Resources from wikipediahttp://en.wikipedia.org/wiki/Direct_marketinghttp://en.wikipedia.org/wiki/Direct_marketing