Web 2.0 Technologies Photocopiable/digital resources may only be copied by the purchasing institution on a single site and for their own use

Links to Progress Leisure Pre-Release From Progress Leisure pre-release material: Web 2.0 technologies

Web 2.0 Technologies Overview Web 1.0 technology could be described as the read-only web, which was mainly used for publishing information. Web 1.0 technology Web 2.0 technology supports member participation, where they can communicate with the leisure centre by reading from and writing to the website. Web 2.0 technology Members can interact with a range of Progress Leisure web-based and social media applications using Web 2.0 technology. Member interaction using Web 2.0 technology

Web 2.0 Technologies – Background Web 1.0 technology could be described as the read-only web, which was mainly used for publishing information. With Web 1.0 there is little interaction between the user and website, except through ‘Contact Us’ or ‘Membership Enquiry’ type links using email.

Web 2.0 Technologies Web 2.0 technology supports member participation, where they can communicate with the leisure centre by reading from and writing to the website. Members can communicate with and make bookings/purchases from the leisure centre by interacting with the website.

Web 2.0 Technologies Progress Leisure can use Web 2.0 technology to offer the following: Dynamic web content, where the member can: Log on to the website after they have registered Contribute to the leisure centre interactive features Book classes or update their contact details online Video can be included in a blog or website using basic HTML5 code. A dedicated YouTube channel can be set up for members to upload video content. RSS feeds – to keep up to date with the latest changes or content on websites.

Web 2.0 Technologies – Blogs Blogs can be used to provide information to customers and the general public on a regular basis: Information – keeping members informed and helping to motivate them to use the facilities Communication – members can reply to a particular blog post or ask a question; the leisure centre team can then respond and give further information Promotion – social media links can be used to share blogs with friends, which helps to promote the leisure centre Twitter is a microblog with short updates called tweets.

Web 2.0 Technologies – Communication Web 2.0 technologies can be used for communication between the leisure centre and its members. Benefits to Progress Leisure are: Efficiency – online communication is efficient for leisure centre as less staff interaction needed Cost saving – communication using website promotes a more paper-free approach for Progress Leisure Benefits to members are: Availability – members can communicate with the leisure centre at a convenient time for them as the service is available 24/7 Less frustration – members do not have to spend a long time in phone queues or using automated messaging services

Web 2.0 Technologies – Social Media Social networking sites such as Facebook/LinkedIn can be used as follows: The leisure centre can use these sites to keep existing members up to date with class timetables and fitness tips. Members can ‘like’ and ‘share’ pages to promote the centre to their friends and family, which is a cheap form of advertising. Prospective members can be informed of special offers to encourage them to join the centre.

Web 2.0 Technologies: Questions Briefly discuss the difference between Web 1.0 and Web 2.0 technology. (4 marks) Describe two benefits to the customer of using a Web 2.0 technology to interact with Progress Leisure. (4 marks) Describe two benefits to Progress Leisure of using a website for communication with the general public. (4 marks) Describe the use and benefit of an RSS feed for a leisure centre member. (4 marks) Define the following terms: Blog (1 mark) Microblog (1 mark) Twitter (1 mark) Describe how blogs can be used to promote the leisure centre. (1 mark) Outline the process used by the member to book an exercise class at the gym. (6 marks) Describe a financial benefit that Progress Leisure will gain from using Web 2.0 communication. (2 marks) Describe a benefit that members will gain from using Web 2.0 communication. (2 marks)   Describe how the use of Twitter can help improve customer service. (1 mark) Describe three ways in which Facebook/LinkedIn can be used by Progress Leisure. (6 marks)