Bellwork: Ethos/Logos/Pathos?

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How are rhetorical appeals used to influence an audience?

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Presentation transcript:

Bellwork: Ethos/Logos/Pathos? A child is shown covered in bug bites after using an inferior bug spray. LeBron James endorses Nike. Sprite Zero is 100% sugar-free. A 32-oz. bottle of Tide holds enough to wash 32 loads. A commercial shows an image of a happy couple riding in a Corvette. Cardiologists recommend Ecotrin more than any other brand of aspirin. Advil Liqui-Gels provide up to 8 hours of continuous pain relief. Miley Cyrus appears in Oreo advertisements. People who need more energy drink Red Bull Energy Drink.

TPS: Ethos, Logos, Pathos in Commercials Share with your partner the commercial you watched yesterday and how it effectively persuaded you using rhetorical appeals (ethos, logos, pathos).

Audience Awareness Advertisers know how to: Target Audience Groups target their audiences use appropriate persuasive technique Target Audience Groups Age range Gender Ethnicity

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