Background Information This image was produced by Greenpeace in 2008 to promote awareness of pollution and the effect it has on our environment and the occupants of it.
What is the purpose of this image?
The purpose is to promote awareness of pollution an inspire action by showing the beauty of the sea and make viewers want to preserve the beauty
What is Juxtaposed? Why?
Having the natural environment (the reef) next to the un-natural occupant (the bottles) places a greater emphasis on how the un- natural object ruin the pure beauty of the environment.
What’s missing from this image?
The actual animals that live in reef areas like this are not in the image. The animals are represented by the bottles and other waste. This shows how if we don’t stop polluting, the animals will suffer and possibly die out.
What is the logical appeal?
It’s illogical to have bottles swimming through the ocean. Bottles don’t swim. Its adds emphasis to the pollution going into the ocean.
What is the ethical appeal?
The Green Peace logo is the obvious choice to establish credibility. However, The Great Barrier Reef is what is picture is alluding to, a universally recognized oceanic structure.
What is the emotional appeal?
You feel bad for the animals that actually live in areas like these.
Who is the audience?
This is directed towards people who litter to persuade them to stop. It could also be a supporter in a “green” person’s argument for recycling.
Bibliography Greenpeace. Advertisement. Greenpeace International. Greenpeace, Aug Web. 1 Nov Greenpeace. Advertisement. Greenpeace International. Greenpeace, n.d. Web. 1 Nov