1. Visual Rhetoric
By: Logan Witty

3. Background
This was created by The Meth Project. This is a prevention program created in 2005 by Thomas M. Siebel to respond to the growing meth problem in the United States.

4. What is the purpose of this advertisement?
This advertisement’s purpose is to point out how meth can influence families. It also points out how people can change through the use of meth.

5. Who is the audience?
This is directed towards drug abusers with family. This shows how drug abusers can effect what their family’s thoughts about them are.

6. What is the main subject of the picture?
The main subject is the picture of the brother. It stands out because of the brighter colors. The background is darer and gloomier to make the subject stand out more.

7. How is the picture different without the main subject?
It does not catch your attention nearly as much. It makes less sense because the brother is now missing and it gives us no hints to what he was like before meth.

8. Logos What is the logical appeal of this picture?
The logical appeal is that meth can effect you and the others around you. It can lead to being an outcast from the ones you love.

9. Pathos What emotional appeal does this picture have?
This picture relates to your loved ones, such as family and friends. Meth can lead to someone becoming an outcast or isolated from their family and friends.

10. Ethos What makes this source credible?
It is a meth prevention website and has many other advertisements related to using meth.

11. Citations
“About.” Methproject.org. Meth Project Foundation, Web. 12 Nov
“Thief.” Methproject.org. Meth Project Foundation, Web. 12 Nov