Phoenix Movies in China Source: CTR-CNRS 2012 (May to Oct 2012) 36 cities in China.

Slides:

Advertisements

Similar presentations

Audience Appreciation Survey of Phoenix TV Q3-Q4, 2011 Source: CTR Market Research.

Advertisements

PAX 2012 Phoenix InfoNews Channel in 4 key markets in Asia.

Phoenix Chinese in China Source: CTR - CNRS 2011 (May - Oct 2011) 36 cities in China.

© ABB - Page 1 JB E x t e n d e d A u t o m a t i o n S y s t e m x A Automation Trends in the China Market Johan Bjorklund.

Protecting every beautiful life is our mission.

Unit 12 What are China’s power problems? Unit 12 What are China’s power problems?

China Academy of Transportation Sciences March 07, 2012 Dr. Jia wenzheng.

The dynamics of retail real estate market in Hong Kong Sun Zhuo Xiao · Chau Kwong Wing.

Recent History Launched in January 2014, China Global Traveler will be read by 70,000 Chinese executives China GT magazine is b e published 10 times an.

Welcome to Alibaba.com! Presented by: Cliff Hsia, Alibaba.com Product Evangelist USA April 25, 2008 Global California Conference.

1 Market Trends of Children’s Toys in China & Opportunities for Licensing Pansy Yau Deputy Director of Research.

HONG KONG Turning China into Opportunity

2002 Annual Results Presentation Clear Media. Agenda HighlightsHighlights Review of FinancialsReview of Financials Review of Strategy & ExecutionReview.

1 Hong Kong: Your Partner in International Trade Shirley Wong Director, Indochina, HKTDC 16 July 2015.

CCIRM2011 The Dilemma of Foreign Insurers in China - By Wang Maoqi, Bingzheng Chen Bingzheng Chen.

2014 CTR Quality Research into China TV Media Source ： CTR Market Research.

2013 CTR Quality Research into China TV Media Source ： CTR Market Research.

Screencap – Hong Kong AAStocks (Traditional Chinese)– Homepage – Rectangle.

1 | 3 China. 2 | 3 Facts and Figures China 2013 Foundation Employees Offices Branches TEU Sea Freight KG Air Freight Bejing, Chengdu, Dalian,

My Opinion of China Hotels. About Me Philip Wei ( 魏黎 ) Director of Sales & Marketing Crowne Plaza Resort Yalong Bay Sanya M.P.:

Northwest China Council Portland, Oregon October 3, 2007 Chip Peters, Commercial Officer – Shanghai China CS Shanghai & East China.

Chinese Urban Youth’s Perception toward EU Speaker: Changjian JiangAug. 21 rd, 2008.

Focus Commercial Buildings LCD Advertising Network- FMCG New Version The Largest Digital Media Group in China FocusMedia

Chinese Class Day 3: Aug. 29, 2011 Mr. Graham Salzer 格拉汉姆先生.

There are over 4 billion reasons why Asia is on the minds of our clients As of 2011, over 4 bn people lived in Asia across 47 countries – compared to 23m.

Analogue Cable (new LHD) Marketing Plan by James Jiang + Calvin Yip Version 2.3 ( )

China Business Executives Survey Banking & Investment.

David F. Miller Center For Retailing Education and Research International Retailing Education and Training (IRET ) China Today China Facts.

AAPA : Working Together With COSCAP-SEA and NA Joint COSCAP SEA & NA Meeting 31 August 2005, BKK by Martin ERAN-TASKER Technical Director.

August, A Celebration of Cinematic Grandeur.

Phoenix InfoNews in China Source: CTR - CNRS 2011 (May - Oct 2011) 36 cities in China.

The World’s Full-Service Trade Promotion Organization HKTDC Loretta Wan, Regional Director, South East Asia and India Hong Kong Trade Development Council.

Screencap Yahoo! HK SEM Discuss HK eNewsletter.

Phoenix Chinese Channel China Business Executives Survey 2014 in 8 cities.

Connecting Chinese Worldwide CNRS – Camera Source: CNRS 2004 (Jan – Jun 2004) 36 cities in China.

Connecting Chinese Worldwide CNRS – Home Appliance Source: CNRS 2004 (Jan – Jun 2004) 36 cities in China.

Phoenix Movies Channel China Business Executives Survey 2014 in 8 cities.

Evaluating City Governments’ Performance on Facilitating Business Innovation in China: Evidence from the Lien Chinese Cities Service-oriented Government.

Phoenix Satellite TV in China CSM Phoenix National Survey 2005.

700 Interviews, Conducted October 29 – November 1, 2009 Margin of error: +/- 3.7% Consumer Confidence Poll – Nov

China Business Executives Survey Air Travel. Phoenix Chinese is No.4 popular nationwide channel amongst Business Executives % watched yesterday Source:

Phoenix InfoNews in China Source: CTR - CNRS 2012 (Nov 2011 – Apr 2012) 36 cities in China.

ORACLE IN CHINA An Emerging Giant … #6 18 Years in China 7,000+ Customers (6,800+ Tech and 700+ Apps Customers) 600+ Partners 1,600+ Staff 150,000 Strong.

Some Key Features of China’s Economy AQA BUSS4 Research Theme 2014.

Connecting Chinese Worldwide CNRS – Mobile phone Source: CNRS 2004 (Jan – Jun 2004) 36 cities in China.

Ipsos Affluent Survey Asia Pacific 2014 Phoenix InfoNews Channel in 4 key markets in Asia.

Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.

Phoenix InfoNews Channel China Business Executives Survey 2015 in 8 cities.

Phoenix Movies in China Source: CTR-CNRS 2015 (Nov Apr 2015) 36 cities in China.

Phoenix Movies Channel China Business Executives Survey 2015 in 8 cities.

In China today and tomorrow To R10 Annual Meeting 2007 March 24-25, Kota, Kinabalu, Malaysia Prepared by ZHOU Mengqi IEEE China Council Preparatory Committee.

January, A Celebration of Cinematic Grandeur.

ACPP COUNTRY REPORT 2015 (P.R. CHINA). 1. MEMBERS 2. REGISTRATION 3. CPD AND OTHER COURSES 4. FEES / COMPENSTAION STRUCTURE UPDATE 5. PRACTICE RELATED.

1 澳門會議展覽業協會 Macao Convention & Exhibition Association Macao Convention and Exhibition Development Exhibition Development.

Connecting Chinese Worldwide CNRS - Air Travel Source: CNRS 2004 (Jan – Jun 2004) 36 cities in China.

Connecting Chinese Worldwide CNRS – Personal computer Source: CNRS 2004 (Jan – Jun 2004) 36 cities in China.

Phoenix Infonews Channel China Business Executives Survey 2009.

Audience Appreciation Survey of Phoenix TV H2, 2015 Source: CTR Market Research.

Urbanization process and policies for sustainable urbanization in China Jianfa Shen Research Centre for Urban and Regional Development.

Phoenix InfoNews in China Source: CTR - CNRS 2015 (Nov Apr 2015) 36 cities in China.

Phoenix Chinese in China Source: CTR-CNRS 2015 (Nov 2014 to Apr 2015) 36 cities in China.

Ipsos Affluent Survey Asia Pacific 2015 Phoenix InfoNews Channel in 4 key markets in Asia.

Ipsos Affluent Survey Asia Pacific 2015 Phoenix Chinese Channel in 4 key markets in Asia.

“Connecting with The Chinese Luxury Consumer”

澳門會議展覽業協會 Macao Convention & Exhibition Association

NPPower Internatinal Inc.

Harmony Network Solution in North China

AQA BUSS4 Section A Briefing - China

CBC Marketing Research

IBTM China is the only niche event in China dedicated to the MICE Industry.

Presentation transcript:

Phoenix Movies in China Source: CTR-CNRS 2012 (May to Oct 2012) 36 cities in China

CNRS China National Resident Survey (CNRS) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Personal interview + self completion questionnaire to individuals Aged 15+ registered permanent residents Living in 36 China cities Fieldwork conducted in May to Oct 2012

CNRS - 36 cities in China Beijing Changchun Changsha Chengdu Chongqing Dalian Foshan Fuzhou Guangzhou Guiyang Hangzhou Haikou Harbin Hefei Jinan Kunming Lanzhou Nanchang Nanjing Nanning Ningbo Qingdao Shanghai Shenzhen Shenyang Shijiazhuang Suzhou Taiyuan Tianjin Wenzhou Urumqi Wuxi Wuhan Xian Xiamen Zhengzhou

TV is the most popular media in China Daily reach rate% Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473)

Chinese audience spent more time on TV Average Time Spent / Day (minutes) Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473)

Phoenix Movies Vs other overseas regional channels Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Channels watched in past 4 weeks % watched Past 4 weeks

Phoenix Movies is the no. 5 oversea regional channel amongst High Personal Income group with RMB8,000+ % watched Past 4 weeks Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ with monthly personal income RMB8,000+ in 36 China cities (6,807,522/ 2,222); Channels watched in Past 4 weeks

Phoenix Movies viewer profile - Gender All 15+ in 36 cities Phoenix Movies viewers Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474) Male 52% Female 48% Female 55% Male 45%

Profile % Phoenix Movies viewer profile - Age Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

Phoenix Movies viewers are well-educated 72% Phoenix Movies viewers receive professional or above education Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

Phoenix Movies viewers are more affluent 65 % Phoenix Movies viewers with monthly household income RMB 8,000 or above Profile % Monthly household income Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

Phoenix Movies viewers hold higher positions 40% Phoenix Movies viewers with managerial grade or above occupation Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474) Remarks - “Refuse to answer” respondents are excluded.

Phoenix Movies viewers hold higher positions than local channel viewers Viewer profile – PMG* Profile % Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473); *PMG – Professionals/ Managers/ Government officials

Phoenix Movies viewers are more affluent than local satellite channel viewers Viewer profile – Average monthly household income more than RMB10K Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473)

Phoenix Movies viewers are more likely to have Leisure Travels Profile % Leisure Air Trips in past 12 months Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

Phoenix Movies viewers enjoy their leisure time Agree / Strongly agree % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

Phoenix Movies viewers owned more hi-tech consumer durables Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

Phoenix Movies viewers are more financially aware Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474) *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.

Phoenix Movies viewers love using credit card Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

Phoenix Movies viewers lead a quality lifestyle they are more likely to buy high quality products Agree / Strongly agree % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)