Selling Your Home

Selling Your Home I 2 Prepared for________________________________ Property at________________________________ Presented by: LARRY WILLIAMS Real Living Kee Realty 210 W. UNIVERSITY, ROCHESTER, MI larrywilliamshomes.com Getting Started Selling Your Home

Selling Your Home I 3 Premier Service ® What is Premier Service? Premier Service is our personal guarantee of delivering to our customers a measurably superior and highly satisfying service experience. I am committed to listening closely to you to understand your needs and expectations I will commit to those needs and expectations in writing You have the opportunity to grade my service by completing and returning a survey to an independent third party

Selling Your Home I 4 A Successful Home Sale Selling Your Home ~The Larry Williams Team~ We Are With You Every Step Of The Way! Larry, Celeste & Jill Selling your house is a complex process Getting Started Needs Analysis Pricing Strategy Staging and Repairs Marketing Activities Negotiating Feedback and Adjustments Negotiations Evaluations and Counter Offers Loan Application and Approval Facilitating the Offer Inspections and Appraisals Title Work Closing Process Financial Disbursements

Selling Your Home I 5 Real Living Real Estate & HSF Affiliates LLC. OUTSTANDING GROWTH Launched as the 7 th largest real estate brokerage in America Earned the Inman Innovator Award as the Most Innovative Real Estate Franchise Named the Most Productive Agents In The Nation – REALTOR ® Magazine and The Most Promising New Brand - the Swanepoel TRENDS Report Top 10 Newsmakers – the Swanepoel TRENDS Report - Merged With GMAC Real Estate To Create One Of America’s Leading Residential Real Estate Firms. Named the Fastest Growing Real Estate Brand by REALTOR ® Magazine* - Brookfield R.P.S. Acquired “Prudential Real Estate and Relocation Services.” CEO, CMO and COO recognized in Inman Top 100 Leaders - - HSF Affiliates Acquired 51% Ownership of Brookfield RPS Which Makes Them The 3 rd Largest Residential Real Estate Franchise In North America *Based on net offices opened/closed between as shown NAR’s July/August REALTOR® Magazine 2011 Franchise Report Real Living Real Estate is a network brand of HSF Affiliates LLC, which is majority owned by HomeServices of America, Inc.™, a Berkshire Hathaway affiliate, OWNED BY WARREN BUFFET.

Will become the new marketing brand for the Warren Buffet Home Services of America, Inc. that owns Prudential Real Estate and Relocation Services and Real Living Real Estate. The Prudential Franchise name will be folded into the Berkshire umbrella but Real Living Real Estate Franchise will still market Real Estate under its own name. In combination with the financial strength of both organizations, the company unites proven operational excellence, integrity, and the reputation of Berkshire Hathaway to deliver the best and most respected Real Estate services in the market place. Home Services is comprised of some of the industries most respected Real Estate firms, specializing in all areas, including brokerage, mortgage, title, insurance, inspection, and relocation services. Berkshire Hathaway Home Services has over 36,000 Real Estate Agents in the US, Mexico, Portugal, and Canada, with over 1,200 locations to serve you. Real Living has 4,800 agents in 250 offices and is still growing exponentially fast. Berkshire Hathaway Home Services Selling Your Home I 6

The Williams Team We at The Williams Team are very proud to be connected to these professional real estate companies. As part of Real Living Kee Realty, we have 4 offices, Rochester, Romeo-Washington, Clinton Township, and St. Clair Shores, Michigan, with over 170 fulltime agents. In 2012 our team had the 4 th largest commission sales in the company and in 2013 we achieved the 3 rd largest sales. In 2013 we also won “Premier Service Award “ for giving top service to our clients. Our goal, although we would love to be #1, is not to be the biggest but to give the best service to our clients. Selling Your Home I 7

Marketing Your Home

Marketing Your Home I 9 Real Estate Consumers 95% 87% Source: Google and National Association of Realtors ® 2013 of buyers start online of buyers rely on a real estate agent and their resources Online Buyers

Marketing Your Home I 10 Real Living Marketing System Get to the Market First & Fast Choosing from a large universe of possible channels, Real Living agents create the right mix of communication methods for your market and your property. Communication Methods

Marketing Your Home I 11 Digital Marketing e-Communications And its syndication network of more than 50 newspaper real estate websites. Real Living syndicates to these and other top real estate websites to ensure your home is viewed by as many consumers as possible. * * This site is employed to promote luxury listings priced at $1M or more.

Marketing Your Home I 12 LarryWilliamsHomes.com Real Living’s Internet Strategy About Our Team Featured Properties MLS Search Testimonials Purchase Lease Program How To Contact us

Marketing Your Home I 13 Listing Enhancements Photos and Property Information Cards/Flyers/Magazine Ads e-Newsletters 95% of our marketing materials may be ed or web- posted. That means I can promote your property across the web at sites like Craigslist and at our community sites or send materials as visual s to my professional network or potential buyers. I can feature your home in my e-Newsletter, which is delivered monthly to potential customers.

Marketing Your Home I 14 Social Media Marketing Choices Twitter address: LinkedIn: Larry Williams Facebook address: Larry Williams Larry Williams Homes

Mobile Marketing Marketing Choices Anytime, Anywhere, Everywhere. I can send photos and information to a potential buyer’s computer, smart phone or tablet. Our internet sites are optimized to detect a searchers device type and deliver our content for smart phone, tablet and pad or desk top computer. Marketing Your Home I 15

Marketing Your Home I 16 Traditional Marketing Marketing Choices Yard Signs, Advertising, Home Staging, Network Feedback, And THE LARRY WILLIAMS TEAM! !!

Marketing Your Home I 17 Real Living Luxury Program Elegant Homes International Luxury properties warrant special consideration. Our Elegant Homes International program includes: Yard Signs Agent marketing materials Property marketing materials Listing syndication to: LuxuryRealEstate.com, and the Who’s Who in Luxury Real Estate, the #1 luxury real estate site in the world and its syndication partners. Mini Movies Luxury magazines such as- Unique Homes, Architectural Digest, Robb Report, InStyle Magazine, Luxury Magazines, Etc as demand is needed.

Pricing Your Home

Pricing Your Home I 19 Real Steps Pricing Your Home Proximity to area amenities, schools and destinations Access to major highways and public transportation Structural and mechanical systems Curb appeal and décor Staging for sale Location Property Condition Price is Influenced by Several Factors Interest rates and financing options Competition from other homes Economy and consumer confidence Market Condition

Pricing Your Home I 20 Real Steps Pricing Your Home Maximizing Your Sale by Pricing Right Above Market Value Limits the number of interested buyers Fair Market Value Helps maximize profit Attracts buyers Increases your chance for a faster sale Below Market Value Reduces profits Limits your options if your home doesn’t sell quickly Interest is highest in the first few weeks!

Pricing Your Home I 21 Real Steps Pricing Your Home Our Local Market Your neighborhood average time on market Your neighborhood average sales price Percent above or below asking price Factors influencing our local market

Pricing Your Home I 22 Real Steps Pricing Your Home Your reference to sales price of similar properties Guide to developing listing price I will do a comprehensive Comparative Home Marketing Analysis What is Your Home Worth? Comparative Home Analysis

Representing Your Home

Representing Your Home I 24 ~THE WILLIAMS TEAM~ My Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and representing your best interests. Credentials Auction specialist Dale Carnegie Graduate Past Zig Ziglar Associate Active member of WCAR (women's council of realtors) Active member REIA (real estate investors association) Member of National and Michigan Association of Realtors (NAR) (MAR) Bachelors degree from Anderson University Larry Williams

Representing Your Home I 25 Meet My Team At Your Service Case Delange- Office Manager Larry Williams- Real Estate Agent Celeste D. - Executive Assistant Jill K. – Sales Specialist Larry, Celeste and Jill

Representing Your Home I 26 My Roles & Responsibilities Premier Service ® I will listen to your goals, always be responsive, share customer feedback promptly and use my professional skills to assure your home sells quickly.Trusted Advisor SM Comparative Home Analysis Pricing Listing Merchandising Recommendations Estimate of Proceeds Financing Options Seller Disclosure Documents Seller Updates Customer Feedback

Representing Your Home I 27 My Roles & Responsibilities Premier Service ® I will help you evaluate offers and steadfastly represent your interests throughout the sale, always respecting your confidentiality. Skilled Negotiator SM Review Offers Answer Objections Expedite Buyer’s Offer Negotiate Price and Terms Contract Contingencies Finalize Purchase Agreement Complete Negotiations

Representing Your Home I 28 My Roles & Responsibilities Premier Service ® I will develop and implement a Marketing plan utilizing all channels that are appropriate for your property, and work to ensure that the sale is finalized, smoothly and efficiently to your satisfaction. Expert Facilitator SM Promote to Real Living Agents Promote to Local Real Estate Agents Yard Sign Multiple Listing Service Marketing Internet Direct Mail Listing Ads In & Out-of-Town Buyer Contacts Showings Open Houses Inspections Property Survey Closing Possession

Representing Your Home I 29 Premier Service ® Commitment Premier Service Premier Service Promise Listen to your needs. I will deliver a service experience based on your needs and desires. Establish clear expectations. I will explain the roles I play and how we will work together. Commit to a plan. I will design a plan to deliver on those expectations. Perform the service. I will deliver on my commitment. Solicit your feedback. You will be asked to complete a survey, which will be used to measure and evaluate my performance.

Representing Your Home I 30 The Premier Service ® Survey Premier Service Your Opinion is Important! At the end of your transaction, you will be asked to complete a survey from an independent research company. Survey Purpose Enables me to document and track my performance Ensures a continued record of superior service that no other company can match

Representing Your Home I 31 January 26, 2013 To Whom It May Concern I am a satisfied customer of Larry Williams of Real Living/Kee Realty. This is a testimonial about Larry’s efficiency and professionalism in the whole process of selling my home in Lake Orion, Michigan. The whole process started when I and a friend visited Larry in his Rochester office. He clearly explained the details of the lease/purchase program which was new to me. After listing my home for four days, Larry got a buyer for me. Larry took time to answer questions from both sides on the phone and in meetings. All parties felt comfortable with his answers based on years of experience in the business. With confidence in him, we signed the contract in no time. Now the buyers have moved in and we are happily grandparenting in California. There are needs for some phone conversation among the parties during the rental period. Larry is always ready and willing to clarify issues between renters and sellers. Two months after our house was sold, I learned that my friend (who attended the first meeting with Larry) also had her house sold by Larry. Again, she was grateful that Larry found her a renter/buyer in two weeks. Thus, this is a letter of recommendation from two clients of Larry Williams. Larry, keep up the good work and thank you for being so knowledgeable and helpful! Sincerely, Marisa Ming and Vem Chuang March 28, 2013 Re: Larry Williams, Mr. Larry came into our lives during a very difficult time. We are looking for a home but were facing many challenges. He was very patient in explaining his program and the process. He was very committed and encouraging in our efforts to secure a home Even when we are doubtful. His energy and determination continued to push forward resulting in a positive outcome. We recommend Mr. Larry Williams to anyone looking to buy a home. Warmly, Dave and Bettie My Customer Satisfaction Rating Premier Service ®

I Stay Connected Representing Your Home I 32 Representing Your Home Office Phone: Cell Phone: Facebook: Larry Williams LinkedIn: Larry Williams My Web Site: LarryWilliamsHomes.com My policy on returning calls: 24/7 ~ Test Me!!!!!!!!!!! Anytime. Anywhere. Everyday. Everywhere.