Blogads.comadvertising for opinion henry copeland blogads.com advertising for opinion makers blog advertising.

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Presentation transcript:

blogads.comadvertising for opinion henry copeland blogads.com advertising for opinion makers blog advertising

blogads.comadvertising for opinion global swarming Source: Nature 5 red nodes connect to 60% of green

blogads.comadvertising for opinion the blogospheres

blogads.comadvertising for opinion conversational ads

blogads.comadvertising for opinion a tale of three iterations (or how a little experimentation makes a big difference) Day 1 - treasure hunt kicks off. Uses animated image and mentions big prize. Clickthu: 0.047% Day 3 - a winner! A mysterious photo of the winner and three links to blogs commenting on the treasure hunt push the clickthru to 0.11%. Day 5 - clickthru jumps to 0.37% thanks to: a pseudo video image blog quotations arrayed in a single paragraph links to contest specific links link count now seven, more than doubled no header effective cost per click falls to 15 cents

blogads.comadvertising for opinion endnotes Daily Kos vs TNR: Cluetrain Manifesto: Tracking resources: Political blog networks graphed and analysed: Blog reader survey 2005: Online influentials studied: Blog reader survey details: Good and bad blog advertising: Henry’s weblog: