MobileMonday China Startup Challenge 2015 specifiko Web/WeChat physician marketing and pharma language learning platform Shanghai

MobileMonday China Startup Challenge 2015 specifiko is the first platform in China to offer: 1. Direct-to-physician WeChat marketing platform combining clinical data, contextual Chinese translations, and super-granular analytics 2. Industry-specific language learning and assessment based on real-time health/pharma videos, with full transcripts and contextual translations 3. Management tools for tracking disease-specific language proficiency 4. Disease-specific language certification for China's 500,000 natural- science graduates, creating competitive differentiation metrics

MobileMonday China Startup Challenge 2015 What is the problem you are addressing? MNCs in Asia lose billions due to inadequate industry-specific English proficiency BEFORE NOW

MobileMonday China Startup Challenge 2015 Your Insights to solve the problem 1 Pharma-based English training 2 Management tracking tools 3 Direct-to-physician marketing 4 Disease-specific certification

MobileMonday China Startup Challenge 2015 Value-added English pharma-related content with contextual Chinese translations in WeChat

MobileMonday China Startup Challenge 2015 China Pharma Promo Trends Source: KPMG “Transforming Healthcare: From Volume to Value” (2012)

MobileMonday China Startup Challenge 2015 Competition mapping/Business model Many e-learning platforms exist, but none with comparable vertical or WeChat content dissemination with contextual Chinese translations. Specifiko is the first platform to deliver comprehension analytics, tracking physicians who receive, open, read and understand content. Pharma/healthcare companies in Asia waste billions by employing costly non-native English professionals to perform complicated tasks in their second language.

MobileMonday China Startup Challenge 2015 Outcome of the business 1. Acquisition by Chinese e-commerce (Alibaba or Tencent) 2. Acquisition by e-learning MNC 3. Acquisition by physician training portal 4. Acquisition by MNC pharma as physician dissemination platform 5. Initial Public Offering

MobileMonday China Startup Challenge 2015 Fundraising $500k to hire 2-3 tech, 1-2 BD, 1 content manager, cover overhead, and close out existing pipeline.

MobileMonday China Startup Challenge 2015 Founders and Team Mark MacIntyre, Founder & CEO, graduate of University of Western Ontario. Lived in Japan and China for 18 years. In-house at Novartis, Pfizer, J&J, Takeda and AstraZeneca in Tokyo; Senior Writer for China Pharma/Biotech Review in Shanghai. Luo Jun, Head of Tech, MSc from East China University of Science and Technology (Artificial Intelligence). 20+ years web/start-up experience, including cross-border website implementation.

MobileMonday China Startup Challenge 2015 Web: specifiko.com/WeChat: specifiko Mark MacIntyre Founder & CEO LinkedInLinkedIn, FacebookFacebook Mobile: WeChat: Yuyuan Road East Jing'an, Shanghai