1. MobileMonday Tokyo Peter Vesterbacka MobileMonday Advisory Board September 13, 2004

2. MobileMonday Tokyo Agenda Introduction to MobileMonday – Peter Vesterbacka, MobileMonday, Advisory Board Member, Finland Building Mobile Services Business Ecosystems - Peter Vesterbacka, Founder & Global Leader BizDev, HP Bazaar, Finland Mobile Multiplayer Games: From Niche To Mass Market - Jeroen Elfferich, CEO, Ex Machina, The Netherlands Mobile Multiplayer Games: A Future in Japan? - Ryo Shimizu, CEO, Producer & Director, Ubiquitous Entertainment, Japan

3. MobileMonday Goals To build networks between mobile industry PEOPLE and COMPANIES To bridge the gap between LOCAL and GLOBAL mobile businesses To highlight the HOT TOPICS of the mobile industry To introduce LOCAL ENTREPRENEURS To offer a platform and encourage the different industry players to COOPERATE To grow globally by INTERACTING … in an INFORMAL setting and environment Serious Business should be Serious Fun

4. Visual Radio Visual Radio combines listening of FM radio with visually appealing services delivered through the mobile network

5. Demo

6. Visual Radio Parallel Channel An information feed which is synchronized to the radio station’s broadcast Unmodified traditional FM broadcast New parallel channel newsadMusic info local events newsadmusic local events GPRS FM ad Music info music FM Tuner Visual Radio Application

7. Visual Radio Ecosystem Participants Nokia Radio Station End User - Content distribution and billing - Parallel channel content and ads - Turnkey solution -Ads -Visual Radio tool Advertiser Operator - Devices - System integration - System operation HP Record Label Publisher