1. Cloud-Based Interactive Video Solution Captures and Reports on Viewer Responses
“By accessing the vast technical cloud capabilities of Windows Azure, cWyze has been able to seize a great business opportunity and deliver a cost-effective, secure, scalable service to our customers.” – Mary Hagy, Founder and CEO, cWyze
WINDOWS AZURE CSV:
cWyze
WEBSITE:
LOCATION: Philadelphia, Pennsylvania, United States
ORG SIZE: 4 employees
INDUSTRY: IT services
WINDOWS AZURE CSV PROFILE:
Founded in 2011, startup company cWyze provides solutions that add interactive viewer experiences and rich data-gathering capabilities to video-based materials—all designed to support marketing, knowledge management, and business intelligence applications.
SITUATION:
cWyze wanted to provide an interactive video solution with content that organizations could customize on-the-fly to better engage viewers and gather data about them, no matter where those viewers are located. As a startup, cWyze needed a platform that would not require an expensive up-front investment but could still offer global reach, large video storage capacity, and high bandwidth.
SOLUTION:
To meet its rigorous platform requirements, cWyze chose to build its solutions on Windows Azure. cWyze collects and stores its customers’ data using Windows Azure SQL Database because it offers the ideal combination of high functionality, accessibility, and most importantly, data security. Blob services stores high-volume structured data that customers can access through the web, and Windows Azure Active Directory provides single sign-on services for customers behind the firewall.
BENEFITS:
On-demand scalability to meet customers’ immediate usage requirements
Fast time-to-market and real-time rollout of new features and services
Low up-front and ongoing hardware and IT management costs
WINDOWS AZURE CASE STUDY