Groups of FOUR Become an AD AGENCY with a professional name and clever slogan

Based on individual strengths, assign roles: Ad Exec – maintain focus, gather and return materials Graphic Designer – creating both rough sketch and final product Copywriter – the rhetorical expert Editor-in-Chief – proofreading, quality control

Sales Pitch = Presentation to Class “Sell” your Ad Design to the class

So…What are you selling? Your new client is starting a local food truck. The client knows what type of food they will sell, but they haven’t come up with a name for their food truck or advertising ideas. That part will be up to YOU. Once you come up with your Agency Name and Slogan, you may come draw to see what type of food your client’s truck will sell.

Elements of Argument Hook  Grabbing the reader’s attention  Establish a connection between reader and writer Claim  Clear statement of what the writer will argue Concession/Refutation  Concession – statement of the opposing arguments  Refutation – arguments against the opposing view Support  Reasoning behind the argument (evidence) Summary/Call to Action  Closing statement with a final plea for action

Advertising Techniques Bandwagon  Seems as though EVERYONE is buying this product, so you should buy it, too! Avant-garde  Makes the product seem so new and so cool that you will be the FIRST on the block to have it. Only super-cool people like you will even know about this product. Testimonials  Celebrities (someone really popular) and sometimes regular people (someone just like you) to endorse a product. Facts and Figures  Statistics, percentages, and numbers are used to convince you that this product is more effective than others. Transfer  Gets you to associate the good feelings shown in the ad with the product itself (good feelings transfer when you buy the product).