1. Persuasive Techniques

2. Bandwagon Advertisers make it seem that everyone is buying this product, so you feel you should buy it too. http://www.youtube.com/watch?v=mgr3_w4 b_0Y&list=PLD24F8D1CC2620CB1&index =1

3. Avant-Garde Advertisers make it seem that the product is so new that you will be the first on the block to have it. http://www.youtube.com/watch?v=16hPBsw 2Uy4 http://www.youtube.com/watch?v=bJafiCKli A8

4. Testimonials Advertisers use celebrities and regular people to endorse products. http://www.youtube.com/watch?v=tO33PO VfplE http://www.youtube.com/watch?v=RtpKjgwi 4Sc

5. Facts and Figures Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product. http://www.youtube.com/watch?v=eIE8YAYl qAI (Lexus)

6. Transfer The transfer technique wants you to associate the good feelings created in the ad with the product. http://www.youtube.com/watch?v=Uil- 7wv5-Cw

7. SB page 114- Analyzing Persuasive Techniques… Ad #1 Ad #2 Ad #3

8. Advertising Claims

9. Weasel Words Advertisers sometimes use words or phrases that seem significant, but on closer inspection are actually meaningless. Examples: helps, virtually, looks like, fights, and best

10. What is the weasel word?

12. The Unfinished Claim Advertisers may intentionally not finish a comparison. Example: This battery has more power to get the job done right. More power than what?

13. What are the unfinished claims?

15. The Unique Claim Many products on the market are nearly identical, so advertisers try to make their product stand out.

16. Does the “totally NEW Spiral Brush” really make this product better?

17. The Rhetorical Claim Advertisers ask rhetorical questions or make statements so that consumers associate certain ideas and emotions with their product.

18. SHOULDN’T YOUR FAMILY GET THE BEST?