1. OPENING JANUARY 29,2018-GET YOUR TEXTBOOKS
Answer the following questions:
Where do you encounter advertising?
What are some memorable advertisements?
What makes them memorable?
Do you think advertisements have an effect on personal interests?

2. ADVERTISING
TECHNIQIUES

3. 1.bandwagon - everyone else has it, I should too!
Vocab. Unit 2: Act pictures on lesson slide
1.bandwagon - everyone else has it, I should too!
2.avant-garde - be cool, one of the first or few to
have a product
3.testimonials - people say good things about a
product (often use famous people)
4.facts & figures - provable statements, statistics &
percentages convince the buyer...can be
misleading!!
5.transfer - associating emotions with an ad, usually
good feelings

4. Everyone else has it, so I should have it too!!
Cool people have it, 1st to have it,
only SOME have it
(sense of being special)
People (normal or famous) say good things about product

5. Connect good feelings with a product - feel emotions about a product
Statistics and percentages...but…
numbers can be misleading!!
(25% of what???)
Connect good feelings with a product - feel emotions about a product

6. transfer & testimonial
avant-garde
facts & figures
transfer & testimonial

7. facts & figures
transfer
testimonial

8. avant-garde
bandwagon
testimonial

9. transfer
facts & figures
avant-garde
bandwagon

10. Your groups you will look at your assigned technique, paraphrase and create a visual for your technique.
You need one person to facilitate (lead), one person to record (write) and one person to draw the visual. The person who leads will be the spokesperson for the group.
You are placing your information in your book and reporting out to the class your paraphrase and drawing.
You have 10 minutes!
This is a grade!

11. Turn in tomorrow. Not a homework grade: it is a class grade!
Use print, online, and television advertisements to analyze the use of advertising techniques.
Use your pages and circle the technique(s) used in the ads, and provide evidence for each technique used.
Turn in tomorrow. Not a homework grade: it is a class grade!

12. Practice Your Vocabulary Words by Analyzing Ads for each of the following words:
Testimonial
Transfer
Avante-garde
Bandwagon
facts & figures
Here we go...

13. Practice Your Vocabulary Words by Analyzing Ads for each of the following words:
Testimonial
Transfer
Avante-garde
Bandwagon
facts & figures

14. Practice Your Vocabulary Words by Analyzing Ads for each of the following words:
Testimonial
Transfer
Avante-garde
Bandwagon
facts & figures
It’s a secret...only the smart people know...

15. Practice Your Vocabulary Words by Analyzing Ads for each of the following words:
Testimonial
Transfer
Avante-garde
Bandwagon
facts & figures

16. Practice Your Vocabulary Words by Analyzing Ads for each of the following words:
Testimonial
Transfer
Avante-garde
Bandwagon
facts & figures

17. Practice Your Vocabulary Words by Analyzing Ads for each of the following words:
Testimonial
Transfer
Avante-garde
Bandwagon
facts & figures

18. Practice Your Vocabulary Words by Analyzing Ads for each of the following words:
Testimonial
Transfer
Avante-garde
Bandwagon
facts & figures

19. Practice Your Vocabulary Words by Analyzing Ads for each of the following words:
Testimonial
Transfer
Avante-garde
Bandwagon
facts & figures
being “different” or special
Only “certain” people do this