Being a Wise Consumer.

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Presentation transcript:

Being a Wise Consumer

Factors to Consider When Buying a Product Safety Cost Warranty Consumer Testing

Fraud: when a person lies to obtain money or property Quackery: selling useless medical treatment or products

Advertising Techniques Plain Folks: shows use by ordinary people Snob Appeal: Product use makes you part of elite group Bribery: Give something extra Testimonial: Celebrity uses product Wit and Humor: Viewer attracted by having reason to laugh or use of clever visual or language Simple Solutions: Solve many problems with one solution Card Stacking: stressing positive qualities while ignoring negative qualities Glittering Generalities: use of appealing words and images Bandwagon: desire to join the crowd Avant-Garde: use of product puts user ahead of time Facts and Figures: use of statistics and factual information Weasel Words: suggests positive meaning without guarantee Magic Ingredients: a miraculous discovery make product super effective Patriotism: buying this shows your love for you country Diversion: tackles problem but throws in emotional distraction Transfer: use of words to suggest positive qualities