The Weather Channel Gets Social

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Presentation transcript:

The Weather Channel Gets Social

Integrating Social in Our Marketing Plans

Our Social Media BHAG Personally interact with everyone who is discussing weather, everywhere, every time.

Guiding Principles Recognize Inform Connect Entertain

Case Study: ………… Challenge: Capitalize on abundance of weather-caught-on-camera content

Case Study: Irene Challenge: Cover developing severe weather story across multiple platforms

Case Study: Coast Guard Alaska Challenge: Launch a new show, when few know you have any shows

Case Study: Twitter Integration Challenge: Integrate real-time social weather conversation across platforms

Twitter Integration: Tweet Flow

Twitter Integration: weather.com

Twitter Integration: TWC Mobile

Twitter Integration: On-Air Insert Video Here

What’s Next? Social weather phase 2: Create personal connections Most Popular

facebook.com/TheWeatherChannel