The Marketing Plan ProductPromotionPlacePrice
Product What products will you sell? 1.Research the competition to determine what products customers want. 2.Determine what products you will be able to offer considering you are a full-time student.
Price What will you charge for your products? 1.Conduct a cost analysis to determine how much money it costs to product your product or service. 2.Research competitors’ prices
Promotion How will you promote and advertise the products and services you offer? –flyers –print ads –brochures –business cards – newsletter –web site –billboards –direct mail
Place Where will the products and services you sell be created? –Your house –The customer’s house Where will the products and services you sell be delivered? –Your house –The customer’s house