12/7/2005Annetta L. Cheek FDA Web-based Drug Information Dr. Annetta L. Cheek Plain Language Action and Information Network.

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Presentation transcript:

12/7/2005Annetta L. Cheek FDA Web-based Drug Information Dr. Annetta L. Cheek Plain Language Action and Information Network

12/7/2005Annetta L. Cheek I will focus on the website My colleague, Dr. Susan Kleimann, Center for Plain Language, will comment on specific documents.

12/7/2005Annetta L. Cheek I decided to visit the site as a consumer might. What follows is my record of my own thought processes.

12/7/2005Annetta L. Cheek First let’s look at the homepage.

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12/7/2005Annetta L. Cheek My first observation was that it was a long, complex homepage. I had to scroll. There were many different entry points I might pick to start looking for drug information, and I had no idea which was the best one.

12/7/2005Annetta L. Cheek I also wondered what CDER was – the term was all over the site.

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12/7/2005Annetta L. Cheek But I decided it didn’t matter, I didn’t really care. This was just “background noise.”

12/7/2005Annetta L. Cheek So then I decided to look for information about risks, since that’s what you are most interested in.

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12/7/2005Annetta L. Cheek At that point, I decided the website had some problems, so I decided to look for more general information about drugs – what I’d want if a doctor recommended a drug to me and I wanted to check it out.

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12/7/2005Annetta L. Cheek I don’t want to deal with that page if I don’t have to. So I go back to the homepage, again.

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12/7/2005Annetta L. Cheek Well this may be the best place, but the heading is confusing so I’ll try one more time on the homepage, and if it doesn’t work out I’ll come back here.

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12/7/2005Annetta L. Cheek So what’s my overall impression of the CDER website?

12/7/2005Annetta L. Cheek Health information on the site is hard to navigate Pages are too complex Lists are too long Similar (but not identical) material occurs in multiple places

12/7/2005Annetta L. Cheek It’s impossible to tell, without opening a link, what audience a document addresses Some webpages and even some documents have multiple audiences There is no one place an audience can go to get all their information

12/7/2005Annetta L. Cheek If I were really trying to get information about drugs, I’d probably go to some other site that’s easier to use.

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12/7/2005Annetta L. Cheek What should you do? Slim down your site – get rid of information no customer wants Get input from customers in multiple ways – web trends, ACSI survey, focus groups, usability tests

12/7/2005Annetta L. Cheek Give each customer group an easy-to-find destination; include links to all their information there Don’t make a visitor open a link to find out what’s at the link Write each document and each page for ONE AUDIENCE only

12/7/2005Annetta L. Cheek Thanks for the opportunity to speak to you. Giving the public this opportunity to comment is a great step. If PLAIN can help you, please contact us through your FDA representative, Joanne Locke.