Persuasive Rhetorical Appeals in Advertising. An appeal to emotion  An advertisement using PATHOS will attempt to evoke...

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Presentation transcript:

Persuasive Rhetorical Appeals in Advertising

An appeal to emotion  An advertisement using PATHOS will attempt to evoke...

An appeal to emotion  An advertisement using PATHOS will attempt to evoke... an emotional response

An appeal to emotion of happiness  An advertisement using PATHOS will attempt to evoke... an emotional response of HAPPINESS

An appeal to emotion  An advertisement using PATHOS will attempt to evoke... an emotional response of FEAR

An appeal to emotion of guilt  An advertisement using PATHOS will attempt to evoke... an emotional response of GUILT

This is the most often used approach to sell more and get the audience to listen with greater attention

An appeal to logic or reason  An advertisement using LOGOS will give you...

An appeal to logic or reason  An advertisement using LOGOS will give you... evidence and statistics to understand what the product does

An appeal to logic or reason  An advertisement using LOGOS will give you... evidence and statistics to understand what the product does the logos will be the “straight facts”

An appeal to logic or reason  An advertisement using LOGOS will give you... evidence and statistics to understand what the product does the logos will be the “straight facts”

An appeal to logic or reason  An advertisement using LOGOS will give you... evidence and statistics to understand what the product does the logos will be the “straight facts”

An appeal to logic or reason

This approach holds the implied attitude that a wise person will agree with what is said in a tv or radio commercial.

An appeal to credibility or character  An advertisement using ETHOS will try to convince you that the company is...

An appeal to credibility or character  An advertisement using ETHOS will try to convince you that the company is... reliable, honest and credible

An appeal to credibility or character  An advertisement using ETHOS will try you convince you that the company is... reliable, honest and credible

An appeal to credibility or character  An advertisement using ETHOS will try you convince you that the company is... reliable, honest and credible OR involves statistics from reliable experts

An appeal to credibility or character  An advertisement using ETHOS will try you convince you that the company is... reliable, honest and credible OR involves statistics from reliable experts