“ IMPOSSIBLE IS NOTHING” TAG LINE OF adidas

THE NAME adidas COMES FROM THE NAME OF COMPANY’S FOUNDER “ADI DASSLER” BUT, SOME PEOPLE ALSO THINK THAT NAME IS ACRONYM FOR PHRASE “ ALL DAY I DREAM ABOUT SPORTS” a d i d a s

INTRODUCTION  ADIDAS WAS FOUNDED IN 1924 BY ADOLF “ADI” DASSLER  GOT REGISTERED IN 1948  IT IS A CLOTHING AND CONSUMER GOODS MANUFACTURER INDUSTRY  HEADQUATERS – HERZOGENAURACH, GERMANY  IT BEGINED WITH PRODUCING SPORTS FOOTWEAR – NOW DEALS IN SPORTS WEAR, SPORTS EQUIPMENTS, TOILETRIES TOO.  IT IS LARGEST SPORTSWEAR MANUFACTURER IN EUROPE AND SECOND LARGEST IN WORLD, TO ITS RIVAL NIKE.

MEANING BEHIND THE LOGO THE SHAPE OF THREE STRIVES REPRESENTS A MOUNTAIN, POINTING OUT TOWARDS THE CHALLENGES THAT ARE SEEN AHEAD & GOALS THAT CAN BE ACHIEVED “IMPOSSIBLE IS NOTHING “

CHANGING OF LOGOS.. It is first used in 1949 Easily recognized when used in athletic competition & associated with Adidas. In late 60s, it expanded to leisure & apparel sector. Symbolizing diversity of the Adidas brand In 1997 Adidas introduce an integrated corporate design, choosing as a new and yet familiar logo. 3 bars depicts that a Mountain, indicating to the challenge to be faced and goals to achieved.

MISSION STATEMENT

“ TO ENHANCE SOCIAL AND ENVIRONMENTAL PERFORMANCE IN THE COMPANY AND THE SUPPLY CHAIN, THEREBY IMPROVING THE LIVES OF THE PEOPLE MAKING OUR PRODUCTS. ” VISION STATEMENT

culture  Employees  Strong commitments  Innovation & Leadership  Adidas sports performance

philosophies  Social & environment responsible  creative  Financial rewards  Working conditions

ADIDAS WAS STARTED UP WITH THE MOTIVE TO FACILITATE THOSE WHO TAKE SPORTS AS THEIR PASSION… BUT AFTER THE SUCCESS OF THE BRAND IT DIVERSIFIED ITSELF AND TARGETTED DIFFERENT SECTIONS… THE 3 BACK TO BACK COMMERCIALS WILL HELP YOU UNDERSTAND THAT….

As we were hired by the company to redesign the logo and the tag line of the company with accordance to the target customer and our own vision and mission statement. So, we took a survey to know what customer expect out of the new ideology of the company to change its logo…as obvious what company will convey in its tag line it will deliver that to the customers.

WHAT COMES TO YOUR MIND WHEN YOU THINK OF WORD ADIDAS….

 Complete sportsmen  Quality  Comfort  Class  Fashion  Expensive  Dark color  Innovation  Value for money

New logo and tagline for

adidas “For those who are inspired by freedom”

adidas -Symbol of freedom -Created world “For those who are inspired by freedom” -Diversification

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