What is Marketing Section 1.1 Marketing? Most visible business function… …least understood business function American Marketing Association def. – planning.

Slides:

Advertisements

Similar presentations

The 4 P’s of Marketing consumer The Marketing Mix.

Advertisements

Marketing Basics Marketing-the creation and maintenance of satisfying exchange relationships Creation-product development Maintenance-continues even after.

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Introduction to Sports Marketing. Marketing What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy.

Virtual Business Sports Promotion. What Have We Learned So Far?

Overview: This chapter introduces basic marketing concepts and defines and explores the vales of entrainment and sports marketing.  Describes the basic.

What is Marketing?.

4 P’s of Marketing.

Marketing Vocabulary. Market Advertise or promote an item or service.

What is Marketing Section 1.1. Goals / “I can…” Describe the basic concepts of marketing. Describe the basic concepts of marketing. Explain each part.

Unit Two Business Management.  Learning Intentions: We will be able to :  Outline the marketing function and its relationship to business objectives.

SPORTS AND ENTERTAINMENT MARKETING

Sports & Entertainment for Business

Marketing. Ch. 1: Marketing is all around us  Marketing  Planning and executing the conception, pricing, promotion, and distribution of ideas, goods,

Intro to SEM.  Marketing  Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges.

The Marketing Concept Marketing Principles Chapter 2.1.

Chapter 1: World of Marketing Section 1.1 What is Marketing.

What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

Marketing Is All Around Us. Quick Think How would you define Marketing? Activities that fall under its umbrella.

 What is Marketing? –  The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants.

Marketing Basics. Marketing  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

P’s Sports Marketing Entertainment Marketing Core Standards Catch all.

CPAS REVIEW MARKETING CHAPTER 1--MARKETING IS ALL AROUND US.

Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 1 WHAT IS MARKETING? Marketing Long definition – Planning and executing the.

Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter Bell Work Please write down your favorite team/show/form of entertainment. List.

2.02Classify the functions of marketing and the marketing mix.

MARKETING BASICS Chapter 1.1. What is Marketing?  Creation and maintenance of satisfying exchange relationships.  AKA: creating and modifying a product.

Market and Market Identification Try to memorize the terms in this section, because you will use them throughout your study of marketing! The first important.

The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,

The Marketing Mix. The 5 P’s of Marketing People Price Place Product Promotion.

Marketing Definition of Marketing (it’s not just selling) Marketing is… … the strategy of bringing consumers and products together… …from product development.

Bell Ringer (5 minutes) Carlos ordered food at Sonic for $6.79. He plans to give the carhop a $1 tip out of his $10. How much change will Carlos receive.

Chapter 21 Nature & Scope of Marketing

Chapter 8 The Marketing Environment. The Marketing Process  Marketing = the process of developing, promoting, and distributing products, services  The.

PRODUCT PLACE PRICE PROMOTION EACH MARKETING PLAN OF ACTION INCLUDES THESE 4 PS Marketing is the 4 Ps.

The learning objectives: What is Market? What is Marketing and marketing management? Marketing core Concepts Marketing management philosophies 1.

Why Do We Need Marketing?

4.04 PowerPoint 4.04 Understand activities and careers in marketing.

The goods and services a business will offer to its customers Informing, reminding, and persuading customers of the goods and services available to them.

Marketing Basics. What is Marketing?  Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas,

THE MARKETING MIX. What is the Marketing Mix? The operational part of a marketing plan Set of controllable marketing tools Used to produced desired response.

2.02Classify the functions of marketing and the marketing mix.

What Is Sports and Entertainment Marketing?

Marketing and the Marketing Concept The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges.

MARKETING A SOCIAL DEFINITION: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering,

MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.

The Marketing Mix. 4.2 Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the.

EVENT DISTRIBUTION Sports Entertainment and Recreation Marketing.

Sports Promotion. P P P P The Marketing Mix—The Four Ps 2 involve the goods, services, or ideas used to satisfy consumer needs. Product Decisions involve.

THE ROLE OF ADVERTISING IN MARKETING Topic 1 Introduction to Advertising.

Sports and Entertainment Marketing

4.04 Understand activities and careers in marketing.

Sports and Entertainment Marketing

The Marketing Mix.

4.04 Understand activities and careers in marketing.

Meeting the needs and wants of the sports consumer

Marketing & The Marketing concept

MARKETING A SOCIAL DEFINITION: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering,

What is Marketing? Everything.

What Is Marketing?.

Review for Strand 1 TEST.

Marketing Functions Marketing Co-Op.

إدارة التسويق.

Each marketing plan of action includes these 4 ps

Marketing Concept 1-3.

The 4 “P”s of Marketing Product, Price, Place, and Promotion

SPORTS & ENTERTAINMENT MARKETING distribution

Sports & Entertainment Marketing

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Presentation transcript:

What is Marketing Section 1.1

Marketing? Most visible business function… …least understood business function American Marketing Association def. – planning and executing the conception, pricing, promotion, and distribution of ideas, G&S to create exchanges that satisfy individual & organizational objectives.

Marketing? Is Marketing simply Advertising? One of the main objectives of any business (especially in Marketing) is to take care of the customer’s needs.

Marketing Mix The Marketing Mix helps you to take care of almost all marketing activities. Product – what are you offering your customers? Price – what price are you charging for your product / service? Place / Distribution – where is your product available to customers Promotion – how do the customers know about your product / service?

Marketing Mix Video on the 4 P’s

Super Bowl Mix The Super Bowl is THE sports event of the year Describe the Marketing Mix in terms of how it relates to this grand event: Product – Price – Place / Distribution – Promotion

How do you decide? There are many things to consider when trying to sell your product(s) to your customers: Discretionary income Why is this so important to Sports & Ent. Marketing? Price Distribution

Cyber Marketing With new technologies popping up all the time, live cybercasts of concerts are viewed and heard all around the world through the internet. Movie companies broadcast movie trailers over the Net and market movie-related merchandise to consumers. To see some of these videos you first have to type some personal info about yourself. How do marketing companies use this info to better promote their products?

Core Standards of Marketing EVERY marketing activity includes at least 1 of the following: Distribution Marketing Information Management Pricing Product / Service Management Promotion Selling