1. SPORTS & ENTERTAINMENT MARKETING distribution

2. The Elements of the Marketing Mix
Product

3. The Elements of the Marketing Mix
Promotion
Promotional Mix
Personal Selling
Advertising
Sales Promotion
Public Relations/Publicity

4. The Elements of the Marketing Mix
Pricing
What consumers value and what they are willing to pay

5. The Elements of the Marketing Mix
Place (Distribution)
Best means of making it AVAILABLE to consumers
The actual TRANSPORTATION and STORAGE of the good/service
Consumers must be able to obtain it WHEN and WHERE they want it

6. The changing face of distribution
Entertainment Industry
Music and Movies

9. Channels of Distribution

10. Charitable Golf Activity
What activities were planned?
What venues were appropriate to use?
Why were these venues good selections?

11. Let’s Review Distribution A. is a core marketing standard
B. includes the activities involved in delivering the product to the consumer
C. is an element of the marketing mix
D. all of the above

12. Let’s Review Distribution simply said is:
Making the product (good or service) available
__________________
and
the customer wants it.

13. Let’s Review
Sporting events were particularly attractive to early TV networks trying to establish a viewer base for all of the following reasons except:
A. they had an existing fan base
B. they were already happening in an existing venue
C. they were played in a well lit area
D. they were not offered in any other media formats

14. Distribution
Sports Distribution
Entertainment Distribution

15. Sports Distribution Three levels of sports Amateur Collegiate
Professional

16. Amateur Sports What sports have you
participated in (throughout your life) and where did you participate in them?
Characteristics of an amateur athlete?
What are some local venues we have for amateur athletes?

17. Amateur Sports
Can you think of times that where amateur sports have to consider the protection of our wilderness/environment?
Public vs. Private Facilities
What is Title IX?

18. Collegiate Sports What role does the NCAA play in collegiate sports?
What are the economic implications of collegiate sports in a community?

19. Professional Sports Distributed different worldwide—
in other words, sports popularity is based on the consumer demand and tickets/venues are priced based on what the market will allow
Most events broadcasted—
even 24/7

20. Professional Sports How is distribution decided?
Is there a large potential customer base?
Mallards in Madison
Brewers in Milwaukee
Is money available to subsidize from a local, state fund
Packers collect income from tax payers in Brown county

21. Super Bowl Venue Trivia
REQUIREMENTS IN VENUE SELECTION
20,000 hotel rooms
65 limos available for NFL only
1000 buses for public transportation

22. Assignment
Due tomorrow at beginning of the hour.

23. Entertainment Distribution
The Movie Industry
Answering the question WHERE?
Where is the best place to locate a movie theatre?

24. Entertainment Distribtion
Answering the question WHEN?
When is the best time to release a movie and why?
What is a movie preview?
What is a movie release?

25. Entertainment Distribution
For home viewing
Purchase
Where?
Rent

26. Entertainment Distribution
How is the distribution of the industry changing?

27. Entertainment Distribution
Distribution and Promotion
POP Displays
Marketing materials or advertising placed next to the merchandise it is promoting
Increases sales
Creates impulse buys
Improves branding