1 Mercedes Benz USA - Video Review December 18, 2013

2 Background Page 2 Keys to a Successful Video Solution CompetitiveScalable Low Entry Price Ongoing Support Enrollment Friendly Sales Friendly MobileFlexible First Class Video Solution Continuous Improvement Innovation

3 Frank Describes the Benefits of Real-Time Video Dynamic Inventory Videos

4 Page 4 The Only Dynamic Real-Time Solution No out-of date videos and slow turnarounds (as from other solutions). No clunky, static hard files (except where required for SEO) No high costs of production, editing and re-deployment. No customer complaints and service issues as with other solutions. Plus… All video is HD…it’s standard Mobile enablement on all devices Videos load and play more quickly than hard files on any device.

5 Dynamic Inventory Videos Page 5 Description – Dynamic Real-Time Video Fully automated, data-driven real time Inventory Videos Motion animation on images Human concatenated voiceover Feature-specific graphic overlays Updates and changes are immediate and automatic—in real-time Pre-rolls and post-rolls easily added Can be suppressed when multiple videos are viewed CPO graphic custom overlays—brand message control Device Detection and Optimization Tech—works on ALL Internet devices Content adjusts on-the-fly based on user behavior and profiles Videos are integrated into dealer site(s) Video distributed as needed to 3 rd party sites (Cars.com, AutoTrader, etc) YouTube channels created and managed for added SEO

6 Dynamic Process Page 6 Dynamic Video Instantly Reacts to the User

7 Page 7 The Next Generation of Vehicle Video—Video5 (V5) Available January, 2014

8 Video 5 Demos MB USA Sample Demo

9 Video 5 Page 9 The Next Generation of Video Video 5 Player Customizable Video Player Layout Custom dealer-level branding, messaging, promotion elements, colors, etc. Expand player size & shape in any direction based on user device. Vehicle Marketing Enhanced CPO Overlays Voiceover syncs to text Enhanced Video Scripts Enhanced Voice Talent Video Player Framework Built entirely on HTML5 Faster Custom per Platform Additional DemoAdditional Demo on a VDP

10 Video 5 Page 10 V5 – The KILLER Benefit Downloads INSTANTLY because it’s all HTML5…several times faster than ANY competitive offering (all hard-file-based solutions). Imagine your lift in video engagement rates. Significantly-reduced wait-time frustration No breakage in the vehicle presentation process! Imagine your lift in video completion rates. Way fewer download pauses and consumer video exits. Hard files are only used for SEO and some syndication.

11 Video 5 Page 11 Custom Layouts – Make It Your Player! Use your unique design, shape, branding, data, assets and messaging. Page 11

12 Additional Video 5 Demos V5 Premium Demo 1 “Triple-Vision” – Mobile Optimization V5 Premium Demo 2 with Other Features Vertical/Landscape Mobile Optimization

13 Video 5 Page 13 Mobile V5 – Maximizes Screens on All Devices Pure HTML5 makes for maximum device compatibility Custom-tailored to adapt and maximize any mobile-device screen—horizontally or vertically. Doesn’t leave gaps on either side of the player…fills screen for maximum viewability. Vertical: Rotated to Landscape:

14 Video 5 Page 14 V5 – Page-Integrated Experience Shoppers Can Click Into Elements Within the Video Itself Video can be interactive with page contentinteractive with page content Multiple interactive elements (video timelines) draw shoppers’ into info and features they’re interested in.

15 Page 15 Premium Video Services Offerings to Add-On

16 Premium Services Add-Ons Page 16 Premium Services You’ve Come to Expect Syndication to dealer YouTube accounts. Unlimited Syndication to dealer sites & major portals: AutoTrader.com, Cars.com, EveryCarListed, Vast, etc. TubeMogul = a dozen video destination sites Additional SEO services Microsites add another location for SEO, provide alternative vehicle selections and drive traffic back to your site Video Site Maps help search engines find and list video. Model-level video that’s non-VIN-specific can be deployed into dealer YouTube accounts to maximize traffic from general search criteria. Foreign language integration

17 Page 17 Facebook Video Inventory - Socialink  Automatically keep your inventory and videos in sync with latest inventory updates  Connect your inventory to over 500 million* users  Application easily installs on dealer’s existing Facebook page  Not just a pop-up, but fully integrated into your Dealer Facebook page Premium Services Add-Ons

18 Page 18 Video in Display Advertising

19 Video Display Advertising Page 19 Bannerlink – Data Driven Rich Media Ad Unit listings within each ad unit Dynamic inventory updates Listing video with music and voiceover Optional Features Inventory Listing Filters Customizable button labels and calls-to-action In-Banner Video Spanish version Classic Bannerlink Demo Non-Expandable Demo

20 Page 20 Display inventory for all participating dealers in single ad unit Vehicle video for each listing Inventory updated daily Geo-targeted listing inventory based on Zip Code Filter data by New/Used, Make, Model Optional In-Banner Video Optional In-Banner Video Dynamic messaging Hits on All Major KPIs Low Funnel Activity Search Inventory Find a Dealer Carousel Bannerlink Bannerlink Tier 2 Auto Solution Video Display Advertising

21 Page 21 Consumer Engagement Typical rich media ad unit = 2.5% to 3.5%* Bannerlink average engagement rate = 14.8% Bannerlink average interaction time per campaign per month = 50+ HOURS Bannerlink click-through rate =.07% Bannerlink provides the advertiser the ability to put their entire inventory in front of a user – IN PAGE. Bannerlink provides advertisers with a more qualified customer post click. Bannerlink Admin Demo * DoubleClick Rich Media Benchmark report 2010 Dynamic Display advertising impacts prospects at all stages of the marketing funnel. Video Display Advertising

22 Page 22 Questions & Next Steps?